Forum Moderators: martinibuster
There are days that my EPC is reported at $0.02, obviously that can't be true due to many reasons. So I am positive that the real clicks that I was paid for are much more less than the total clicks reported.
Any comments are appreciated.
--mOftary
I have noticed though at times these low epc days seem to be balanced out after a couple of days when epc will suddenly jump for a short time.
Have you noticed this at all? It wouldn't surprise me if the algo is set to be over-zealous and point out clicks for manual intervention and checking by Adsense staff.
If this were the case then it might explain why clicks that don't earn are shown (wihout the earnings) - as it is might not be possible to define whether the clicks are genuine or not within those 24 hours.
The balance from the clicks either being added, or not - following the human investigation.
Of course, this is just supposition on my part from patterns I have seen in my stats which could equally be due to other factors :).
I believe they do this so people can notice something odd with their stats, and dig deeper to see what the problem is.
Nonesense, you cannot do anything to see whatever happening. You dont know what IPs the clicks are originating from, what URLs the clicks are going to, not even what pages holding ads that were clicked (well, unless you made a channel for every page!).
I have noticed though at times these low epc days seem to be balanced out after a couple of days when epc will suddenly jump for a short time.
Exactly what happens here, which makes me very suspicious that things are running manually at google. You get a high CPM, CTR and EPC for one day, a google representative manually adjust your account so you get the lowest possible earnings on other days.
Consipiracy theory? I don't think so.
i.e. if Google thinks that some clicks may be invalid then they may freeze that money and release it after the investigation - hence higher EPC shown after a couple of days.
I wasn't suggesting that G might speculatively lower the EPC on purpose because EPC had been high previously.
I don't believe G are doing anything underhand or devious - just trying to protect the interests of their advertisers as much as they can.
and AFAIK they don't care much about publishers as they do with advertisers. If you have contacted them regarding your adwords account, a representative hurries and replies you. From your adsense account doing do would case an automated email to be in your inbox. But let's not get out of the main point here..
don't care much about publishers as they do with advertisers
And this is exactly as it should be. The advertiser pays the bill for all of us including Google and should/must be the "top dog" when it comes to who gets the most attention. To do otherwise would kill AdSense.
I have read a lot of posts were people complain that Google is a big boss, not caring for the publishers and cancelling publishers accounts whenever they want and doing everything in favor of the advertizer.
But from a pure business point of view, every publisher has the same rights as Google. The TOS allows you to stop your relation with Google every moment you want, by just deleting the adsense code from your HTML. Stopping to advertize for them will also hurt them directly in the pocket. But Google never complains in this forum when publishers run away. Instead they accept it as part of the free market rules.
The main point is, that they are not giving you their own money for the publishing of advertisments, but third party money from their advertizers. So they have to be very careful that every dollar spent on publishers is right. And to protect their main source of income they sometimes have to act in a way which is not pleasant for publishers. Publishers in general do benifit if the advertizers of Google are happy because they earn their percentage of the advertizers money.
I have had several e-mail contacts with Google about Adsense and I always received a polite answer. I you take them serious they will take you serious is my opinion.
If that were the case I think they would make it easier to realize something more specific were really wrong. Right now, with smart-pricing and all, it's impossible to know what a "correct" CPM SHOULD be from day to day. What if you were getting lots of fraudlent clicks from the first day you posted a page? In nearly EVERY case we seem to get a higher CPM on the first day or two a page is started, does that mean every day AFTER that has had fraudulent clicks worked in?
