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A passing mention of something such as "battered woman syndrome", "kidnapping", or crimes or events likely to result in death or injury, seem to trigger the block.
I can attest to this. I have AdSense enabled on a site about sex crimes. My pages are fairly static except for box content with snippets of recent articles, messages, etc. and so the same page will have paid ads for a number of days, then PSAs for a number of days, apparently because of too many trigger words or too high of a trigger word density.
I am torn between removing content sections which may cause a page to be blocked or obfuscating trigger words and leaving as is since on the one hand doing so may appease AdSense, but on the other hand it'll likely reduce search engine placement. Besides, I've done some testing and haven't been able to determine the trigger words, trigger word counts/density that causes the blocks. Very frustrating and unfortunate since the pages being blocked are the very pages with content directly related to the products/services advertised and products/services the page readers would likely be interested in.
Question, do they actually send a bot around? cause I haven't seen one since I was approved for adsense. And if so, how long do they take?
are your URL's allowed for spidering by robot.txt?
Is there anything abut the design of the pages on the site that make it hard for a robot to determine the theme?
Do you have enough text content on each page?
Go to google and do a search for "dogs" and other terms related to your pages. Does there seem to be a good number of Adwords? It may be that there are not enough ads for your content, or that not many advertisers are advertising dog products? Also do you epect that others are running sites on similar themes using adsense? You are competing with them for ads.
Try to find a large site in your subject that is using adsense, and compare the types of ads served.
I have just exchanged "kidnap" with "nab", and so will wait and see that has any effect.
NeverHome, that's definitely worth a try. Let us know how it works out. It could be weeks before Mediapartners visits the page again so don't abandon your test early.
I wish I had the luxury of making such a minor change. I'm still scratching my head trying to figure out how I could reword something like (parts snipped) "...sex offender registration and community notification is handled by... Registerable offenses...possession of child pornography...sexual battery...sodomy...rape...sexual penetration." I have content pages with lots of what appear to be trigger words and listings of news headlines, message board posts, books and sites that contain the same words. These words don't have appropriate non-trigger synonyms, obfuscating them like s*x may appease AdSense, but would almost definitely impact search engine placement and would look strange to the reader. So even though my site doesn't violate AdSense TOS and I understand the spirit of their "negative content" automated blocking mechanism, it surely wasn't meant to block pages that help crime victims, yet I can't say I've really had success Getting Google to do anything about it. I'm optimistic that they'll improve their blocking mechanism, but that's not based on anything solid.
Read the post by uriah at [jimworld.com ].
In any case, the site which is having a significant # of pages blocked by AdSense is well into 6 figure page views per month, but based on what Overture executives have been quoted as saying that probably isn't high enough traffic for them to be interested in (I suspect they'll change their tune soon enough).
Anyway, if I come across as angry I'm not, only moderately frustrated. I'm only sharing because I thought others should know and there are definitely others in the same boat, many of whom probably don't know why their pages are showing unpaid PSA ads.