Forum Moderators: martinibuster
impressions / Clicks = Click Thru Rate
You already know that the CTR affects your payment and impressions play a big part in it.
That being said, what can you do about it you ask? Limit the amount of ads being displayed to the same IP address, especially if that ip address isn't providing you clicks after a certain amount of impressions. You can use phpAdsNew to serve your Google ads, it'll do exactly what I just mentioned.
Hope the info helps.
PuReWebDev
I could argue that, based on logic, a high CTR could be considered by G as a hint that the site is nothing but an adsense spam site, and thus lower the value of each click. In this logic, a low CTR could be interpreted as legitimate hits from customers that are really interested and are not clicking for nothing, thus leading to a higher payout per click.
Unless you work for G, I dont think we can settle this, as you would need 2 identical sites, but with different traffic in order to test this.
a high CTR could be considered by G as a hint that the site is nothing but an adsense spam site, and thus lower the value of each click.
That is EXACTLY what I am wondering. The higher impressions and significantly lower clicks might indicate that the site is "unrelevant" to whatever ads are being served, and therefor payout a lower amout per click, verses a site with a closer clicks to impressions ratio... Just a theory, but if true, then there is steps that can be taken to close the gap. For example lets say site A. does 10 clicks to 100 impressions and pays out $10.00, site B however does 10 clicks to 1,000 impressions and pays out $4.00. This is the initial trend we are seeing between our sites, and I'm curios if we somehow close the impressions to clicks, if we can recieve more money from google at the end of the day simply by limiting or lowering impressions and keeping clicks at the same level?
Based on my and Giga's experiences with AdSense lately plus knowing how CTR is used in AdWords, it appears that if Google sees an abnormally low clickthru rate, it assumes that this is because the ads are not very relevant to the page, and cuts the payout accordingly.
I'd assume if the CTR was overly high there would be a similar filter because it is assumed the site is made just to get clicks, so I'm thinking that there is a target percentage which is considered optimal and therefore pays the best.
Google sees an abnormally low clickthru rate, it assumes that this is because the ads are not very relevant to the page, and cuts the payout accordingly.
I know for a fact that this is not true. As I said above, I have two sites on the same topic. The one that is all forums has a CTR of between .05% and .2% on any given day. That site has an average payout per click of around $2.00. The other site is purely a content site that gets a CTR of between 7% and 10%. The same ads are showing on the content site, but the payout per click is only around $.75 per click. The same ads are being clicked (based on what my tracking program tells me), so, if anything, it's the opposite of what you are suggesting...
Site #1 Widgets: 20,000 impressions, 70 clicks $65
Site #1 Widgets 600 Impresseions 12 clicks $28
This happens more then just a few times per month.
Can anyone explain? Both sites consistantly have the same ads.
It was an example of a possible day I would have.
As were my examples...not exact, but good enough for demonstration purposes
I think you guys take their TOS too seriously.
The TOS can never be taken too seriously. Always err on the side of too serious when it comes to the AdSense TOS.
