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Firefox kills our adsense revenue.

     

milena

5:08 pm on Jan 3, 2005 (gmt 0)

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I read this at Firefox download site:
"Join more than 12 million others and make the switch today"

The Firefox home (start) page is set to google search engine.

Google is receiving enormous new unique traffic from the people using the Firefox browser. Google has enormous percentage increase of their adsense impressions on their search results generated from the Firefox home page.

So Google does not need the adsense imps from thousands of little websites in the range 1000-2000 unique/day. Why they need to split the adwords revenues with some little webmasters when they can take 100% from the adwords spending coming from the new Firefox users.


And google start to compensate the increased adsense impressions. They started to cancel thousands of small adsense accounts.

This is just the begining.
5:18 pm on Jan 3, 2005 (gmt 0)

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The sky is not falling. Google has always had large home page traffic, and AdWords hase always had large partners like AOL.

By the way, welcome to WebmasterWorld, milena. Hang around here long enough and you will not need to sweat the small stuff. :-)

5:48 pm on Jan 3, 2005 (gmt 0)

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They started to cancel thousands of small adsense (sic) accounts. This is just the beginning (sic).

Welcome to Webmaster World milena.

One, there is no evidences that Google has started to cancel small AdSense accounts.

Two, I see no relationship between a successful business relationship between Google and Mozilla and an increased potential that Google will start canceling “thousands of small AdSense accounts.” If Google’s ROI on these “small AdSense accounts” is good, why would Google cancel them? Isn’t Google in the business to generate income? I think so and therefore Google is interested in increasing that income, not decreasing it by eliminating profitable relationships.

The exception would be if these small accounts violate the AdSense TOS, are of such poor quality they distract from the business objectives of Google or cause advertisers to drop the “content” from their campaigns.

6:10 pm on Jan 3, 2005 (gmt 0)

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I just read this morning elsewhere that....

CNET reports that a German maketing company ******, found that during October and November, only 0.11 percent of Firefox users ever clicked on an ad, compared with around 0.5 percent of IE users. The percentage of IE users clicking on ads varied depending on which version of the browser was being used, the company said: from 0.44 percent of version 6.x users to 0.53 percent of version 5.5 users. The survey was based on 1,000 Web sites in Europe that use ******'s ad server.

6:16 pm on Jan 3, 2005 (gmt 0)

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only 0.11 percent of Firefox users ever clicked on an ad, compared with around 0.5 percent of IE users

A lot of that will be to do with the demographics of users I suspect. By definition most FF users will be more 'computer aware/interested/educated' therefore less likely to casually surf aroung clicking on ads

6:32 pm on Jan 3, 2005 (gmt 0)

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More search traffic is nice for Google, and it ought to help Google's AdWords business. But it certainly isn't going to result in the mass cancellation of AdSense publishers' accounts, for two reasons:

1) Google needs more ad inventory, not less. (That may be one reason why it's been slow to crack down on "scraper sites" and other questionable AdSense venues.)

2) Most Web users don't click on AdWords; they click on search results, and AdSense ads offer Google and its advertisers a second chance to reach those users.

6:42 pm on Jan 3, 2005 (gmt 0)

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I use Mozilla Firefox myself, for two reasons: their google add-on is perfect, and they block everything harmful about the net. If you're smart, you'll use them, too.
6:51 pm on Jan 3, 2005 (gmt 0)

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does anyone know where to get the Google-toolbar PageRank add-on for firefox?
9:06 pm on Jan 3, 2005 (gmt 0)

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Memphiz: There is a good one called Search Status that I use. Just go to the Firefox Extensions page listed in your Bookmarks and do a search.
9:14 pm on Jan 3, 2005 (gmt 0)

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That Firefox Google add-on has another cool thing about it. At the bottom of it is an "Add Engines" link. You can use that to add any of hundreds of other search options. That way it's very easy to search with other engines. I sometimes use it to easily get to Yahoo, A9, MSN and Dictionary.com
5:39 am on Jan 4, 2005 (gmt 0)

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Until more internet users start using Firefox, I will not switch from IE because I need to see what the majority of my users see when designing webpages. I still find quite a bit of differences between the two when designing/coding pages for the web.

But yes, can't wait for the mass to move over to FFox....tired of the bloat.

6:39 am on Jan 4, 2005 (gmt 0)

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Until more internet users start using Firefox, I will not switch from IE because I need to see what the majority of my users see when designing webpages. I still find quite a bit of differences between the two when designing/coding pages for the web.

Lil off topic from AdSense... but anywho:

Use Firefox to check first, then IE.

Firefox is standards compliant, IE often isnt. So in the vast majority of cases...if you adhere to the standards & get it looking right in Firefox, it will look good in IE.

However, getting it looking how you want in IE may not look like you want on a standards-compliant browser.

11:22 am on Jan 4, 2005 (gmt 0)

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"By definition most FF users will be more 'computer aware/interested/educated' therefore less likely to casually surf aroung clicking on ads."

I think the very same.
How many *nix users click on ads?
FF users are somewhere in between.

 

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