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Anyone got data on the revenue split percentages?

looks like about 60%



4:25 am on Aug 26, 2003 (gmt 0)

10+ Year Member

Just as an experiment I disabled ads everywhere except on pages where there is little to no competition for the adspace to see what the lowest amount I could get would be.

I got a couple at 3 cents per click for what would have been 5 cent ads.

So I'm guessing our cut is 60%

Can anyone confirm or deny from their data?

Denis at eVR

9:03 am on Aug 26, 2003 (gmt 0)

10+ Year Member

Your figures could equally well indicate 50%, on the basis that split pennies are rounded up. 50% is always a number that would seem a good starting point for speculation on this factor.


9:08 am on Aug 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Hmmm, what if theres a sliding scale in place? That would screw up everyones calculations, wouldn't it? ;)


11:04 am on Aug 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Sure would TallTroll :-) I think though 50/50 is a good start since most other ppc engines that do an affiliate type deal are about that. But, we'll never know. Until they go public.


11:35 am on Aug 26, 2003 (gmt 0)

10+ Year Member

I just intercepted the following IMs. I think this should shed some light on the issue.


GoogleGirl: Hey, GB, wanna have some fun?
GoogleBoy: Sure, GG, what'd you have in mind?
GoogleGirl: Let's mess with the minds of those WW geeks! Whatdya say?
GoogleBoy: Cool! We've already tweaked some of their toolbars so they give conflicting or changing numbers. And heh heh, remember the time when we put Related Ads in their AdSense boxes? JUST KIDDING... hee hee! Wow, that was a hoot... sure got them riled up for a bit!
GoogleGirl: Well, I have a new idea! I know we've been running with a straight percentage cut for a while with the AdSense ads, but I think it'd be entertaining to, well, mix it up a bit!
GoogleBoy: Ah, I think I know what you're getting at...
GoogleGirl: Yes! Maybe 73% for those folks who opened their account on a day starting with 'T', and 57% for others...
GoogleBoy: No, no, that's too easy. Someone'd crack that sooner or later. I think we ought to add a randomizer in there somewhere!
GoogleGirl: Oh! You mean like we do for the SERPS, so WW regulars each see their own site ranked differently, depending on the state of the moon?
GoogleBoy: Yeah, kind of like that! So let's randomize the revenue cut, seeding the algorithm with the hour of the day, the publisher's first name, and the frequency with which they check their AdSense stats!
GoogleGirl: Oooo... I like the way you think, GB! Say, can we add some extra-fun fluctuations into the site of... oh, what's his name... you know, the guy who wears the metal hat to protect against Google Rays?
GoogleBoy: Um, GG, I don't think he's running AdSense ads.
GoogleGirl: Darn. Well, anyway, I'll get started on the randomizer, and you check WW for some of those funny and confused posts. Man, GB, I love that site, don't you? Hey, do you think we should boost WW's page rank so they get some more members?
GoogleBoy: Oh yeah... more people to toy with! Go for it!
GoogleGirl: You got it! Okay, ttfn. Oh, and don't forget to switch GoogleGuy's photo on WW. Make it show Gary Coleman for all the WW's in California maybe.
GoogleBoy: I'm there! Chat tomorrow...


12:19 pm on Aug 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

LMAO - as I pull myself back up into my chair :-)


8:55 pm on Aug 26, 2003 (gmt 0)

10+ Year Member

I totally, TOTALLY, heart ThatAdamGuy.

ThatAdamGuy is my new hero.

That is all.



9:26 pm on Aug 26, 2003 (gmt 0)

WebmasterWorld Senior Member suzyuk is a WebmasterWorld Top Contributor of All Time 10+ Year Member

ThatAdamGuy that's gotta qualify for funniest post ever ;)

thanks for the laugh



5:01 am on Aug 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

ThatAdamGuy> Great Stuff! They had squeaky US cartoon voices as well... fantastic >;->


6:14 pm on Aug 28, 2003 (gmt 0)

10+ Year Member

Heh heh, honored that my intercepted IM conversation proved popular.

I'll let you know if I hear more from GoogleGirl and GoogleBoy down the line!


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