"sponsored links" - good/bad/indifferent?

does "sponsored links" heading help?

[donkeysoup]

Hi All,

Just wanted to poll the room and get a sense if the term:
"sponsored links" is placed above the adsense ads make any difference in CTR?

good/bad/indifferent?

thanks! :-)

[jouwpagina]

I think in most situations it will be bad. Because, then, they know the ads are sponsored links, and not something like a few tips.

But.. you're not allowed to place 'Tips' above the ads.