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Someone should create two graphs of targeted versus untargeted CPM rates. I'll bet we'll see similar declines over the last few years but then targeted will even off, and then maybe even go into an incline, while untargeted will continue to head for the floor.
This can't be good for the ad networks, but for us publishers, and the customer in general, it's all good.
What I enjoy most about adsense is that the management seems to be nil. Yes I have to contend with market forces supply and demand but this is out of my control so other revenue sources make up for this.
Nearing 5 figures for the month, I never had a revenue this easy, this quick, from one source. I hope it keeps up but if it fails another will pop up. I don't see it as failing soon enough before come big changes to advertising.
As far as content advertising goes, I believe in it. 4 years ago I created a website that specifically designed for just that. And now it has become a bit easier
I also believe more in text ads, expecially within content. Images stand out to much as advertising and is quickly overlooked. A text add HAS to be read to extract any meaning from it. Add that to an article or page that deals in a subject of great interest to the visitor and you have yourself a click rate and buy-through rate that far beats image advertising.
(Drastic will be along shortly to label you as bannerscum.) Of all the addictions on the web, it is the most potent.
>from one source.
[Insert eggs-in-one-basket link here]
Feels like 1999, doesn't it? 2000 followed. But, like you, I've always found that something else comes along to fill the hole. Right now, it's adsense. I hope it stays that way --very easy to fall back into my old addiction.