Adsense tip

[ve3cnu]

As you all know, rotating AdSense colors can greatly increase the CTR of your ads. Here is a tip I received on another forum.

Create several different styles that complement your site's current color scheme. Then under the AD Color settings, choose all of the styles you created by holding down the CTRL key and selecting each one. Generate the code, and place the ads.

They will now rotate automatically! I find this reduces viewer fatigue, and the ads are less likely to just fade into the background.

Rick

[zoltan]

I used this feature even before google added it to their system... however I rotated color schemes through a cgi file. :)

[tonygore]

I didn't...

Thanks for the tip ve3cnu :-)

[pkwjr]

ve3,

thanks for that tip, I did not realize you could do that. going to try it tonight.

[Macro]

I wasn't aware of this. Thanks for the tip.

[ve3cnu]

Seems the newbies dont know about this, the diehards do.

Maybe it should be added to the FAQ

[Vec_One]

Macro is a newby?

Anyway, thanks for the tip. It seems like a good idea.

[2oddSox]

Vec_One, the amount of posts one makes does not make one an expert.

Great tip ve3cnu, thanks for sharing it. After the festivities are over I'll be sure to give it a try ;)

[morpheus83]

Rotating colors, but dont you think a color resembling your site the most (links) works the best. I might as well try putting a dark ad combination. :-)

[trillianjedi]

Excellent tip ve3cnu - many thanks.

Did you experiement with a static colour scheme before trying this? Have you been able to make a direct comparison with rotated colours and static colours?

TJ

[brian_mc_d]

Hi! And merry christmas to everyone here.

That's a great tip indeed. I have a question (similar to the comment of morpheus83).

The ads on my site are as close as they can be (in terms of colors and fonts) to the content of my site.

If I want to implement rotating styles, what sort of "variations" should I use?

- stay relatively close to the content or completely different?
- use / don't use borders?
- use / don't use background?

Thanks for sharing experiences!

Brian.

[Hugene]

I didnt know about this.

However, I am not very convinced that changing ad look actually increases click trough. A regular visitor is not stupid to get fooled just cause you changed the look.

Clicks come from:

1) Well targeted ads (G's job)
2) New visitors (your job)

[Lipik]

ve3cnu, thanks for the tip!
I tried it and my ctr went up soon after.

[europeforvisitors]

However, I am not very convinced that changing ad look actually increases click trough. A regular visitor is not stupid to get fooled just cause you changed the look.

Rotating the ad colors isn't intended to fool anyone; it's merely a way to:

1) Reduce "ad fatigue."

2) Overcome any unconscious assumptions that the ad you're seeing on page 2 is the same ad that you just saw on page 1.

For what it's worth, I began rotating ad colors a few days ago, and I've noticed a slight increase in clickthrough rates. However, that may have more to do with the nature of my Christmas audience than with ad colors. In any case, I do like the rotating colors, if only for the visual variety that they provide.

[FromRocky]

This feature has been mentioned at least in one of the AdSense case studies.

... to customize ad colors and rotate up to four color palettes at a time is very useful