Adsense impressions is 1/3 of actual Adwords clicks

Can someone shed some light

[kempozone]

I use adwords to generate additional traffic to my site. And recently, I applied the url channels to monitor impressions & clicks.

I noticed that the adsense impressions are 1/3 of actual clicks I paid for in adwords.

Any explanation?

kz

[FromRocky]

The first thing that comes to my mind about the discrepancy between the AdWords clicks and AdSense impressions from channels are due to the way they are reported. AdWords stats are reported instantaneously while the channels are two days behind. To compare the stats, you should choose the same duration. For examples:
From Dec. 16 to Dec. 18
From Dec. 10 to Dec. 18.

Note that stats have not been yet available for Dec. 19 & 20 for channel. Another note is that the first day of channel stats is normaly for partial of a full day.

For my account, the AdWords clicks are always higher than the channel impressions except when my server was partially down.

[kempozone]

Thank you for responding.

It has been close to 2 weeks since I deploy the url channels option and have monitored the results each day. I can understand the first few days results can be a bit unstable. But when the impressions continue to be consistently a 1/3 of what my adwords clicks are, i'm a litlle concerned.

My initial thoughts was that the ads were not showing but I've used different computers & locations to check and all the ads was showing perfectly. If anything, impressions should be higher since the ads are showing as I regularly check the pages.

kz

[alika]

Are you assuming that 100% of all your adwords traffic go to your site? If you have enabled the content network, surely there will be other sites that will run your ads. So it will not be surprising that you will only see 1/3 of actual adwords clicks.

[FromRocky]

If you have enabled the content network, surely there will be other sites that will run your ads. So it will not be surprising that you will only see 1/3 of actual adwords clicks.

I don't think it will make any difference whether Adwords ads are on content sites or google/partners' searches as long as the landing page containing the AdSense.
There is something to do with the disconnection between the Adwords and the landing pages. If this is the case, you can solve it by answering the following questions:

1. Are all of the landing pages contaning the AdSense?

2. Is there any landing URL direct to the affilliate site?

3. Have you checked the connection of all landing pages in your multi-ad copies? To do so, you sign in into your AdWords account. Go to each ad-group. Hit on each ad-copy to open the landing page. Check the adSense on these landing pages.

[kempozone]

1. Are all of the landing pages contaning the AdSense?

yes

2. Is there any landing URL direct to the affilliate site?

no

3. Have you checked the connection of all landing pages in your multi-ad copies? To do so, you sign in into your AdWords account. Go to each ad-group. Hit on each ad-copy to open the landing page. Check the adSense on these landing pages.

yes

[kempozone]

Are you assuming that 100% of all your adwords traffic go to your site? If you have enabled the content network, surely there will be other sites that will run your ads. So it will not be surprising that you will only see 1/3 of actual adwords clicks.

I am referring to adsense impressions on my page. The adsense channels only shows 1/3 or less in impressions for vs my paid adwords clicks.

[FromRocky]

The last reason, IMO, is that there may be a bug in your URL channel. To confirm this, you may use a costum channel and insert it into all of your landing pages which the AdWords traffics are directed to.

[novice]

Someone correct me if i'm wrong. If I do a search on Google and click on your ad, that would count as 1 click. However if I have the javascript disabled the ad won't show on your site, so therefore it won't count as an impression.

Although it would be hard to believe that 2/3 of the visitors would have JS disabled.

Added: Also has it been determined whether PSA's count as impressions

[fclark]

Yes, you need to do better than simply checking from "different computers & locations" to determine if PSAs are showing. It doesn't prove anything.

Use the option to show an alternate URL to do this. Then track the impressions of the alternat URL in your own server logs or tracking db.

Javascript off (mentioned). Aggressive ad blockers.

[kempozone]

Thanks for everyone's help.

The last 3 days, the stats comparison is actually very close. Off by only a few impressions.

I think the channels are taking a few days longer to function correctly.

kz

[Powdork]

Aggressive ad blockers.

Aggressive ad blockers wouldn't allow the adwords to be shown in the first place.

[Visi]

geographical targetting when ads are not served? could contribute also.

[Powdork]

If the landing pages load slowly and the adsense code is last they could be hitting the back button.