Forum Moderators: martinibuster
Since yesterday i see a big drop in my overall traffic. I looked at SE forums in WW and i guess there is an update effecting some web site's traffic. I was wondering if anyone else having the same problem and how long this is gonna take.
I would appreciate any comments.
Thanks in advance..
For what it's worth, my Alexa ranking has climbed noticeably in the last few weeks even though my traffic is down a bit, which suggests that a lot of Web sites are having a slowdown in traffic at this time of year. (The same phenomenon used to occur when I was a forum manager on MSN back in the 1990s: At holiday time, Web surfing isn't at the top of most people's to-do lists.)
For my travel-related content site, the same thing happened on the Friday before Christmas week last year. Unique visitors, page views, AdSense impressions, and AdSense revenues all took a noticeable hit, remained lower than normal through Christmas week, and picked up dramatically after New Year's.
Same here starting Thursday, and to be expected as many folks have already started their holiday travel. Heck, I'm getting out of Dodge Monday morning. It will be a fairly slow couple of weeks, but look forward to when people start making plans for Spring holidays.
Now, having said that let me also say that it depends entirely on what you're selling. I don't have statistics at hand but obviously some products are going to do better than others during the holiday season...
I'm confused at the reason... the holidays is an obvious guess, but I can't imagine my site's topic to gain/lose from holidays... and a check of the ads appearing on my site pretty much confirms that: they're the same ads as always, and far from a market that benefits from the holidays.
Traffic is steady, and CTR is slightly down, but overall, within norm... but income is 300% previous averages, for 7 days straight (with each day larger than the previous). I know 300% seems within what many people typically view as normal, but I serve hundreds of thousands of impressions per day... those kinds of jumps don't happen for weeks at a time... a day or two maybe, but not a week.
Anywho... I'll chalk it up to some unbeknownst holiday-related spike, and view it as a bonus thown in with my mood light radio.
And for those that are experiencing lower traffic numbers see step B:
[webmasterworld.com...]
I know it's probably beating a dead horse... but there's always someone new who hasn't read it yet. With a brandable site, there is little the SERPS can do to hurt you if people are searching for you by name instead of keyword.