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Highest Priced Word

     
5:50 pm on Dec 15, 2004 (gmt 0)

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For fun, I was checking Overture bids.

The M word is now up to $140. per click. Next two bids are $139.99 and $75.01. Last week it was up to $160.

I wouldn't go near that word on my site. I'm sure as soon as you upload it with the AdSense code, alarms start sounding at Google HQ, and my site has nothing to do with it.

Nonehteless, it is fun to watch.

7:24 am on Dec 16, 2004 (gmt 0)

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that amount of money for a click is just crazy
7:35 am on Dec 16, 2004 (gmt 0)

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You can add that word to 10,000 pages on your site if you wanted to, create 10,000 pages of M content and you will not get any hits from Google from it.

Those keywords are priced that high for a reason, it is impossible to get into the top 100 in the serps for any word like that if you have not been in the business for awhile.

Making a couple pages about M's on your site if it is relevent and the content is good never hurt though..............

12:22 pm on Dec 16, 2004 (gmt 0)

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I made a page listing the high paying keywords, a few of those ads for the high paying keywords were paying very high, I checked the ads on overture and they matched the ones being displayed. though they never got clicked :(

Though I took down the website, because my current website, is brining in enough dosh, well starting to now, I guess its a case of bringing in lots of traffic to your webpages and expirementing with ads to find what works for your website.

1:24 pm on Dec 16, 2004 (gmt 0)

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I don't understand why AdSense publishers think Overture bids are indicative of what advertisers pay for AdSense clicks. The top bid on the M word at FindWhat is currently $0.40. Why don't you use FindWhat as your indicator of probable AdSense prices?

I've been advertising at AdWords since the current program began and believe me, the top price for the M word has never been ever close to $100. And none of the top advertisers on Google.com have ads that show up on AdSense. They've all opted out because of the fraud.

And I make it a point to report at least one (and often more) mesothelioma AdSense site per week to AdSense for violating the rules. I often ask AdSense to "kick the site's publisher and every site he or she is associated with out of AdSense forever". Unfortunately, they are much too lenient on you guys.

2:06 pm on Dec 16, 2004 (gmt 0)

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"And I make it a point to report at least one (and often more) mesothelioma AdSense site per week to AdSense for violating the rules. I often ask AdSense to "kick the site's publisher and every site he or she is associated with out of AdSense forever". Unfortunately, they are much too lenient on you guys. "

Geez, you make it a point? Why don't you stick to working on stuff relevant to your business and not worry about others?

Also, I am not sure but I think posts like that belong in the "Holier Than Thou" forum.

2:18 pm on Dec 16, 2004 (gmt 0)

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Perhaps beren does web marketing for law firms, in which case it would be his business. (I don't know. Do you?)
12:25 am on Dec 17, 2004 (gmt 0)

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"And I make it a point to report at least one (and often more) mesothelioma AdSense site per week to AdSense for violating the rules. I often ask AdSense to "kick the site's publisher and every site he or she is associated with out of AdSense forever". Unfortunately, they are much too lenient on you guys. "
Geez, you make it a point? Why don't you stick to working on stuff relevant to your business and not worry about others?

Also, I am not sure but I think posts like that belong in the "Holier Than Thou" forum.
-----------------------------------------------

I have done the same thing. I do both adwords for clients and adsense. Just seems tacky.

2:35 am on Dec 17, 2004 (gmt 0)

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To be clear, of course I don't fault someone for reporting a publisher who is directly affecting them, i.e. pumping up impressions & clicks for their clients and/or industry. I simply got the impression that this was some sort of vigilante, indiscriminate reporting of publishers. And, I just know I have enough of my own work to do that I don't make it a point of randomly looking for violators to report.

On a funny note, take a look at Drudge Report. They run AdSense once in a while and right below the ads, it says "Support The Drudge Report: Visit Our Advertisers". LOL, quick someone report him ;)

2:41 am on Dec 17, 2004 (gmt 0)

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Geez, you make it a point? Why don't you stick to working on stuff relevant to your business and not worry about others?

Also, I am not sure but I think posts like that belong in the "Holier Than Thou" forum.

So crooks are ok, as long as they're stealing from someone else?

3:27 am on Dec 17, 2004 (gmt 0)

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what part of building a site around the m word is making someone a crook? As long as the clicks are legit that is fine.
3:37 am on Dec 17, 2004 (gmt 0)

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I think the word "crook" is a little harsh and mis-used here because the traffic is more than likely on target. But, building a site around any word (especially the M) with the sole intention of displaying Adsense on it is "building a site for Adsense" and strictly prohibited in the TOS.
3:39 am on Dec 17, 2004 (gmt 0)

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Bingo, it isnt about the site, it about how the clicks are generated. Sounds like the only ones who would be pissed would be the people who spent years on a site that the spammy site is beating in rankings. So the argument then is that the spammy site is stealing users from the other "legitimate" site. Puuuullleeeeaaasssee. If the advertiser is getting genuine leads, I seriously doubt they would care which of the two sites they came from.

(also agree with TOS statement, posted while I was typing)

6:08 am on Dec 17, 2004 (gmt 0)

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Sounds like the only ones who would be pissed would be the people who spent years on a site that the spammy site is beating in rankings. So the argument then is that the spammy site is stealing users from the other "legitimate" site.

No, the problem is that the advertiser may be getting expensive but worthless clicks from users who were searching for information, found themselves on m-word-spam-site.com, didn't find what they were looking for, and clicked on what they may have thought was a navigation link but was actually a borderless ad in the left-hand column of the page.

4:51 pm on Dec 17, 2004 (gmt 0)

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seriously, beren, if the clicks are legit than that ok. When you make a clothing store, you push your product as much as you can, you don't just put a stand in the corner and hope that passers by would be interested enough in your smile to come in, talk to you and eventually, maybe, buy something.

5 min ago I used to think that the problem with adsense was fradulent clicks from publishers. Now I think that an important part of it is also adword advertisers that dont really understand what they are doing.

If you are scared of adsense for content, then just run your adword on the google serps and leave the publishers alone

8:53 pm on Dec 19, 2004 (gmt 0)

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Maybe the "crooks" are the lawyers making millions from people's suffering and getting so fat from their M lawsuits that they are able to pay $140 a click to draw traffic to their sites?

A sizeable portion of the world's population lives on less than $140 a year...

3:38 am on Dec 20, 2004 (gmt 0)

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And how much did, say, your car cost? How much did the manufacturer spend on advertising for that car? Do you think the manufacturer is a "crook", because they are willing to spend so much to get a single customer through the door of a dealership?

Like it or not, law firms are businesses, and they advertise to get clients. Obviously, they will spend more to get more lucrative cases. So what's the point of your hyperbole?

6:07 pm on Dec 20, 2004 (gmt 0)

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"And how much did, say, your car cost?"

I'm 33 years old. I don't have a car and have never had a car. I have used public transport all my life. As well as not being able to afford a car because petrol (or gas as the Americans call it) is four times more expensive in the UK than the USA, I believe we should all play our part in preserving the environment for future generations. Cars are huge pollutants.

What money I have, I donate to organisations trying to make the world a better place.

So before you make accusations check your facts. Not everyone is a materialist. Not everybody puts their own comfort before the needs of the planet.

Your argument that "law firms are businesses" is true. And, in a capitalist environment, I can see why they bid the amounts they do. Their aim is to generate a profit, and I'm sure they are even if they have to pay $140 a click. So I agree with you. I was only questioning the ethics of the whole business, but, hey, who cares about ethics nowadays?

8:43 pm on Dec 21, 2004 (gmt 0)

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No, the problem is that the advertiser may be getting expensive but worthless clicks from users who were searching for information, found themselves on m-word-spam-site.com, didn't find what they were looking for, and clicked on what they may have thought was a navigation link but was actually a borderless ad in the left-hand column of the page.

...and the link saying:

"Claim for Asbestos Injury
We'll help you Claim for your
Injury - No Win No Fee!"

So, the user being redirected to what he really wanted.
Did this way made the user a "worthless clicker" and a bad lead?

8:55 pm on Dec 21, 2004 (gmt 0)

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It's up to the advertiser to decide whether the lead is worthless, but if you visit the AdWords forum, you'll find any number of complaints by advertisers whose budgets have been drained by non-converting traffic from junk sites.

In any case, the AdSense TOS explicitly prohibit "made for AdSense" sites, so those publishers will have only themselves to blame if Google becomes more aggressive in purging such sites and their owners' accounts.

9:02 pm on Dec 21, 2004 (gmt 0)

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It's up to the advertiser to decide whether the lead is worthless, but if you visit the AdWords forum, you'll find any number of complaints by advertisers whose budgets have been drained by non-converting traffic from junk sites.

Yes, but I think it is much more related to fraudulent clicks which, I agree, must be fought by all means.
Fraudulent click is not only suicidal, but extremely stupid all-win-system killing.

9:34 pm on Dec 21, 2004 (gmt 0)

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Meso has turned into the poster child for high CPC words and it's not ture. Few pubs are generating overture meso clicks because of overtures strict requirements to join their program as a pub. Secondly, the Google Adsense market is flooded with meso traffic, which has driven the cost for meso clicks down to pennies per click. Lastly, any good publisher knows they are better off monetizing a lead rather than a click. It used to be everyone had AdSense but more and more people are using forms, myself included.

So back on the subject of high CPC words, check out the recently pulled meds from Merck and Pfizer.