Welcome to WebmasterWorld Guest from 34.238.194.166

Forum Moderators: martinibuster

Message Too Old, No Replies

Word Value Drop

     
5:10 pm on Dec 15, 2004 (gmt 0)

Junior Member

10+ Year Member

joined:June 19, 2004
posts:51
votes: 0


I'm not trying to start the usual "EPC up," "EPC down" post, but I did have a question.

On my entire site I had one high value word page. At one point it was getting as much as $20. per click. Then, it sank to maybe $5. or $6. per click.

Now it's down to pennies. However, the ads appearing are the same as they were in the beginning.

Any thoughts?

5:14 pm on Dec 15, 2004 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 27, 2003
posts:1600
votes: 0


The ads may appear the same - indicating that the advertiser is still using Adwords -- but they may be bidding so much less than what they used to. Maybe because they can get the same exposure for a much smaller amount. Or they've learned their lesson not to bid so much (don't these advertisers know that they should never bid low?) :o)
5:47 pm on Dec 15, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 31, 2003
posts:2280
votes: 0


Sign up for an adwords account and see how much the word costs. If it has indeed dropped then you'll know for sure.
5:49 pm on Dec 15, 2004 (gmt 0)

Full Member

10+ Year Member

joined:Mar 8, 2004
posts:321
votes: 0


Could it also be the effect of "smart pricing" where Google estimates the value of clicks and adjusting prices on an ongoing basis?

Do a Google search on Google and smart pricing for more information.

5:53 pm on Dec 15, 2004 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 27, 2003
posts:1600
votes: 0


Smart pricing -- well, we really don't know how this concept really works, but so easy to just attribute everything to it. If it is true that this is the reason for it, my my my, what a mighty drop from $20 to pennies.
6:43 pm on Dec 15, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 9, 2003
posts:735
votes: 0


Sounds like "dumb pricing" from the webmaster's standpoint ;)
2:43 am on Dec 17, 2004 (gmt 0)

Junior Member

10+ Year Member

joined:Apr 23, 2004
posts:142
votes: 0


I have had a theory for a while that clicks from the same user multiple times are not automatically called "fraudulent" or "invalid" but rather are credited. However, payout is dropped with the more frequency of clicks by the same user.

If your site has a user base that is built of repeat visitors for the most part, it is highly likely that many of the clicks come from the same users over time. I have seen similar experiences as you describe and this is the best theory I have come up with. It could be a part of the smart pricing, or not. But I have never thought it was plausible for G to track invalid clicks by user alone. This reduction in payout would be a solution to that issue for them without having to ban every publisher who has a loyal user base.

Just my opinion, anyone see this type of pattern?

2:53 am on Dec 17, 2004 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 5, 2001
posts:5885
votes: 117


Quite possibly there were advertizers farther down the line that were bidding up the price.

They withdraw or lower their bids and the whole pile drops down.