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Many people noticed an impact in the lead up to, during and after the US Thanksgiving holiday period.
Over the years I've seen a Christams decline in all traffic metrics that begins around December 22, bounces back a little about the 28th, then declines until about Jan 4.
With Christams and NY on the weekend, it may alter the impact.
That's on the traffic side, so how does everyone shape up with Adsense over the Xmas period. I can see it will be highly dependent on the site's overall theme.
Anyone want to take a punt? If so, don't forget to state the site category: eg technology, travel, finance etc.
It was down around Thanksgiving, up after that, and now down again.
Based on traffic history from prior years before adding AdSense, it should continue to climb for the remainder of the month. Then a dip ought to occur after New Year's Day, but will likely have a higher average than prior to November as visitors tend to return throughout the year.
In a few days I expect we'll see the "my CPM has dropped" threads. Although most times those threads seem to focus on EPC - remember it is earnings that count.
For whatever reason, my CPM and EPC have been up quite a bit in the last week, although traffic and total revenues are down. I'm assuming that it's because this week's visitors to my travel-planning site are mostly people who have trips coming up in the near future, while the armchair or distant-future travelers are baking cookies or drinking eggnog.