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Maximizing revenue with Google ad sense

Content site trying to figure out how to get hgher cpms with ad sense

     
4:46 pm on Dec 7, 2004 (gmt 0)

10+ Year Member



I am new to this forum, so I apologize in advance if my questions are redundant or if you have answered them somewhere else.

But please help! I run a website <snip> We are starting to get allot more traffic almost 500,000 page views a day. we have done a terrible job with our Google ad sense, currently we jus run them on the bottom of our pages. But regardless our ROI, is terrible. We are getting about a .002 cent CPM.

We are going to redesign our website to include more text on all our pages and incorporate Google ad sense into our pages better than we are now.

A good friend that does very well with the Google ad sense suggested we run 468 x 60 style ones in or at the end of our articles. My concern moving foward is that we are still going to have significant problems with Ad sense. In addition allot of our pages moving foward will feature an embedded video player . I have been told by other folks that run Google Ad sense that these pages ( pages with video) should perform very well because users will stay on those pages longer and ctr's on those pages tend to be better. Any suggestion or help would be most appreciated. We are in the process of redesigning our site to accommodate more content and wider screens , for a re-launch hopefully in January, any help would be great.<snip>
Sincerely

Andrew Simon
<snip>

[edited by: Jenstar at 4:59 pm (utc) on Dec. 7, 2004]
[edit reason] No URLs or signatures as per TOS, please [/edit]

4:49 pm on Dec 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome to Webmaster World!

you should remove your email address and website address from your post, as it is against the Webmaster World Terms of Service to post them. Under your username in your post, there should be an "Owner Edit" link available.

5:03 pm on Dec 7, 2004 (gmt 0)

10+ Year Member



you could make into UPS clus with monthly page views less than 500,000.
5:12 pm on Dec 7, 2004 (gmt 0)

10+ Year Member




Just glanced through a couple pages of your site and got to wondering if it would fit with the newer restrictions on the types of sites Google permits Adsense to run on. The policies were tightened a bit yesterday and will likely get tighter in the coming months. Before spending too much time changing things to fit Adsense, you better read the TOS and other help files to see if it is worth the trouble.

One problem you are going to run into is your content being more interesting than the Ads served. That was the case on the few pages I noticed.

5:21 pm on Dec 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



almost 500,000 page views a day

If you are getting this much traffic, I would think it would be worth paying a professional to integrate adsense on your site.

There are people who are very knowledgeable in the subject and it would be worth your money.

5:22 pm on Dec 7, 2004 (gmt 0)

10+ Year Member



Andrew, I also run an original content site, and the CTR on adsense is really low (but not as low as yours) Thats normal, and the quote below tells it all:

One problem you are going to run into is your content being more interesting than the Ads served. That was the case on the few pages I noticed.

Still, you can get a much better CTR by putting the ads bellow the fold and in a place that is directly in the surfers view. Read some on WW and with the page views that you get you'll easily get a check every month. About the UPS club, I dont really think so.

5:28 pm on Dec 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We had a discussion about a year ago about a movie review site, which simply couldn't get AdSense to generate revenue. AdSense is not the best option for all sites.
[webmasterworld.com...]

See also:
[webmasterworld.com...]

10:00 pm on Dec 7, 2004 (gmt 0)

10+ Year Member



.002 cent CPM? Are you sure about this? This is 1 cent / day... with 500K impressions. Even if you are talking about .002 USD CPM, this is only 1 USD / day. What kind of website is this?
10:53 pm on Dec 7, 2004 (gmt 0)

10+ Year Member



My two cents.

For my articles, I put a large square adsense block (contains 4 ads) in the middle of the article. I started doing it a few months ago, and it didn't hurt my site at all. In fact, I never even receive one complaint. Most newspapers website incorporate the same style, so I think surfers are use to it.

As far as where in the article, I usually insert it in the area of the second paragraph. Many of us have become horrible readers with ADD and never make it to the end of the article, so putting ads there didn't work for me.

This has increased my stats very nicely.

Now, when I do it, I eliminate the border and use the same background color as what is on the page, so it blends in very well.

The key is that you have to offer good content to make visitors click on your articles. That's just my style. Others will advise you to create a page that doesn't answer their inquiry, so clicking the ad will be more tempting for the surfer. Maybe that works too, but my site is a content site of which I'm very proud, so I keep the content top notch.

As far as pages without articles, well, there I play it by ear. If it's a links page, I usually put it at the top. For those, "above the fold" is key at least in my experiences.

Finally, I follow the AdSense rules to the letter. If I am unsure about something, I email and ask first. If you are new to the adsense forums, here is a tip. In every forum on the net you will find many threads about webmasters being banned from AdSense. Don't even think about playing around. Too much to lose.

Good luck.

 

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