Forum Moderators: martinibuster
Finding this garbage every once in a while--well, fine. but finding it ALL the time...the effect is to turn people off and inhibit search activity, which isn't good for google, users, publishers, or advertisers.
I like the idea of vetted sites, especially if such sites received a somewhat healthier slice of the pie.
This would have the effect of encouraging and rewarding the development of sites that truly cater to users, rather than autogenerated garbage. The truth is, solid content takes a considerable amount of time to produce. But when it IS put online users value it and adsense should too.
90% of anything is pure crap. That applies to the web. But it would be in google's long-term interest to encourage better site content by rewarding it.
If you don't like what you see, you can always send an email to AdSense support with the URL, and they will send a quality checker to the site to check it out, and make sure it is in compliance with the terms and policies. You can also click the "Ads by Google" link as well.
I don't feel that AdSense has an "anything goes" policy. But when publishers sign up with a clean content site, then put it on spam sites after they are approved, it can be hard for them to find all those sites and pages, because I am sure they don't have the man (or woman!) power to run compliance checks on each and every site or page. They probably do rely on people turning in "publishers gone bad" to a certain degree, along with some of their internal checks as well.
If you don't like what you see, you can do something about it - other than complaining that is ;) Otherwise, those same sites will continue to run AdSense forever.
These sites waste everyone's time and Google seems almost eager to eliminate fraud. If they didn't who would want to advertise on their network?
A low-quality "made for AdSense" site isn't necessarily committing fraud. It's likely to be a poor value for the advertiser, though, especially if the site is designed to maximize clickthrough rates by confusing or entrapping users. (Examples: Borderless ads that blend into the background and are placed in the left column of the page where users may confuse the ads with navigation links, or pages that have very little content and no obvious exit path except for the ads.)