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Clickthrough rate..whats normal?



6:43 pm on Aug 21, 2003 (gmt 0)

10+ Year Member

I know this probably varies from site to site but what would be a reasonable click through rate to achieve. I'm new to Adsense...only 1 week with a very small site and I've seen a jump since I put the new larger horizontal banner.


6:53 pm on Aug 21, 2003 (gmt 0)

10+ Year Member

just read another post saying terms of service not allowed to discuss ctr so scrub that question :)


7:37 pm on Aug 21, 2003 (gmt 0)

10+ Year Member

We can discuss CTR - it's just that we can't reveal specific figures. Google's Terms state:

Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, technical specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google

To answer your first question:

There is no "reasonable" CTR, and as you say, it varies from site to site. The only relevance to you is what happens when you change something - colours, banner size, banner position etc.

But you really have to let your experiments run for a while before you can form a reasonable opinion on whether (a) is better than (b)

I customised the colours in my Adsense ads on one of my sites. I've let it run for 10 days before deciding that I ought to change, because I now think that it adversely affected the CTR. It went down from 'x' to '0.8x' (see, that's how we can discuss CTRs!)

In the 1st full day since changing, the CTR has shot up. But I can't draw any conclusions from this. Again, I'll wait at least 10 days before I can form a judgement.

Even then, there's all sorts of other factors that can intervene.

Hope this helps in some way.



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