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Total earnings: Down about 33%
Impressions: Down about 65%
CPM: Up about 25%
The rise in CPM *really* surprised me. I guess people were hoping to get an early start on the biggest shopping time of the year. Most holidays show that CPM drops off significantly as people lower bids or pause campaigns for the holidays. If only my impressions were at their normal levels, I would have had an extremely good day.
Although it is still very early in the day, CPM is also higher than normal, right at Thursday's levels as well.
What are others seeing for total earnings, impressions and CPM for Thursday (Thanksgiving) compared to the previous Thursday?
My well-performing AdSense pages are informative, so I imagine that people with turkey inside them surf, read and click rather than buy.
I'm wondering if Thanksgiving has any influence to other countries. We did not have any holiday last week.
I guess it is the End-of-Month problem.
To offer some really weird speculation: Maybe the adsense people were in holidays too and there was no one to adjust all those strange and obscure Smart Price throttles in the Google central. And so all other Adsense partners outside northern america had been affected too.