Google Adsense Click Through Rate

Text Link Click Through Rate

[emaxhealth]

I would like to ask, what is a reasonable expectation from text links such as Adsense or Adsonar?

I know that it will vary depending on the traffic. I am getting around .5 percent CTR.

If you post your CTR would you please also note the traffic level, based on which you get this CTR.

Thank you.

[robho]

For text links in general (not just Adsense) I get 0% to 30% CTR, for moderate volumes (thousands/day up).

It doesn't vary much "depending on the traffic", it varies depending on the visitor, site, ad, and ad positioning (etc).

So there really is no average, every page/ad combination is different.

[europeforvisitors]

<snip>

[edited by: Brett_Tabke at 9:46 am (utc) on Nov. 21, 2004]
[edit reason] see sticky. [/edit]

[emaxhealth]

Oh I am sorry, I missed it.

But I was wondering if anyone can say anything about colors.

Have you guys done any studies? Which colors are more applicable to human mind?

Thank you.

[taps]

emax: just spend a little time to search in this forum for optimization hints. There are plenty of them. And they are very helpful.

In short:
- place the ads directly in your content
- use your background color as border color to make the border invisible
- the bigger the ad placed in your content the more clicks you will have (for me it tripled after changing form vertical banner to large rectangle)
- forget about banners

And the most important: place the ads within good and useful content.

There are many more great tips here -- learn from them as I did.

[emaxhealth]

Thaks a lot taps, I appreciate it.

[gmac17]

i've seen rates from 1% to 25% - depending on placement, content and visitors. Play around and see what works best - remember that if you can bump up your ctr from 1% to 2%, that is just as good $ wise as doubling your traffic. A lot of people forget about that and focus on the other stuff.

/waiting for the big bad google police to arrest me because I mentioned something against their t.o.s.

[suidas]

I can't believe that you can get 25% over any decent number of impressions without cheating somehow. Almost by definition, if 1/4 of your visitors are driven to leave immediately, your content must be repelling them. And as for putting your ads inside your content without border, it should be banned. Surely a high percentage of those clicks arise from misaprehension about what's going on.

[alpski]

I think its common to blend ads with content and without borders.

In my experience, CTR goes up x4.

Not bad! It's like suddnely 4 times as much earnings per day.

[europeforvisitors]

as for putting your ads inside your content without border, it should be banned. Surely a high percentage of those clicks arise from misaprehension about what's going on.

Exactly. It doesn't seem to bother Google, though--if it did, Google wouldn't give publishers that option.

[emaxhealth]

Guys I appreciate your reply. Has anyone done any study as to how colors effect people's mentality?

I mean colors and banners.

[alpski]

black makes me feel sad :(

[MikeNoLastName]

>I can't believe that you can get 25% over any decent >number of impressions without cheating somehow.

I disagree, we have quite a few pages which average 20-40% with 1000's of impressions. Mostly they are one-page reviews about 2-3 screens long, of very popular widgets in high demand which have VERY appropriate ads from G displayed which mention the widget by name. We usually have 2 or more different types of ad units on the page.

The hardest part is getting G to display the appropriate ads and keep them there. We have many other similar pages, where G simply refuses to post appropriate ads, even though they are available, and we get .5% or less. We are switching those pages to AdSonar.