Ad Quality Jumps

Smart Pricing Progression

[sunzfan]

Another question to the masses...

Have you experienced situations where you feel your site has "progressed" in google's eyes to greater "relevance" or "targeting" so that your amount per click has increased? Is this what happens? I'm trying to explain away a sudden jump in cost-per-click - and am not positive on how the smart pricing is used...

[morpheus83]

Yes it depends on quality of your traffic. If a larger % of clicks are converted to sales you start getting the high paying ads.

[ownerrim]

really? how the he** does adsense track conversion on a 150,000 advertisers without the advertisers supplying conversion data to google?

[sunzfan]

Yeah, seems like there's holes in that logic. There's the Google conversion tracking - but you could put that code on every page and your conversions would be 100% - it would be rediculas to judge smart pricing based on that...

[JuniorOptimizer]

The conversion tracking gives them a lot of information. But it definitely appears that the more "quality" your traffic is, the higher the payout is.

[hunderdown]

I don't know if this is relevant to this situation, but I've noticed on my site that some areas have ads worth 10x per click what other areas do. If there's more traffic to those areas, and more clicks, my EPC jumps...

[markus007]

Yes it depends on quality of your traffic. If a larger % of clicks are converted to sales you start getting the high paying ads.

That is total bs, google has no way of measuring conversion rates in any meaningful way.

[turtle1776]

Google Adwords does indeed have conversion tracking tools. I can't vouch for how well they work, though.

[JuniorOptimizer]

They have a conversion tracking script you put on your order success page, so it's as accurate as any affiliate program conversion tracking,

[sunzfan]

no one is saying they don't "have" the capabilities. The problem is you can say all your LANDING pages are your final page, put the CONVERSION code on there and have 100% conversions....you see what i'm saying?