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Are Adsense reports real time?

     
3:28 pm on Aug 19, 2003 (gmt 0)

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Are the account reports updated real time? Or is there an interval that anybody knows about or has observed?
3:33 pm on Aug 19, 2003 (gmt 0)

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WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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They are delayed, and some days they are more delayed than others. And then sometimes impressions update but not clicks, or vice versa.

The official word from the AdSense FAQ:

Reports are typically updated hourly.

But I know I have seen them update much more frequently than this, but there still seems to be a lag factor involved.

9:50 pm on Aug 19, 2003 (gmt 0)

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I think it would be very helpful if Google would timestamp their stats, like this:

These statistics are from information last updated:
Today, 14:20 PST

...with an account-configurable option to specify the Webmaster's time zone (so, for instance, Webmasters in NY could alter their account profile to see "Today, 17:20 EST")

What do you think?

 

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