Sorry if this is a noob question but I don't see the answer on Google AdSense.
What percentage of the cost per click does Google keep and what percentage goes to the publisher?
hunderdown
7:19 pm on Nov 3, 2004 (gmt 0)
They don't tell us. I've seen various speculations. We are probably getting more than 25% of the revenue but less than 75%. That's all I'm sure of....
Never_again
9:11 pm on Nov 3, 2004 (gmt 0)
Google uses what they call "smart pricing." You might do a search on this phase and see what you come up with. There has been a lot of dicussion on the issue.
hunderdown
9:34 pm on Nov 3, 2004 (gmt 0)
As I understand it, "smart pricing" affects what the advertiser pays, and not necessarily the Google/publisher split. If anyone knows better, please feel free to correct me....
rubenski
9:51 pm on Nov 3, 2004 (gmt 0)
I think that's true Hunderdown. Smart pricing means publishers automatically pay 1 cent more than the competition as long as 1 cent more is below their maximum CPC. I don't see how this would affect the share publishers receive.
