Forum Moderators: martinibuster
Checking my past stats, I found google readjust smart pricing on the first of the month.
I noted that it is better to make an other site (domain) than add more pages (and make more impressions) on the same site (domanin).
If I do 10000 impressions and I can grow by 5000 with new pages, it is better to publish this pages and make this 5000 impressions on a new site (domain).
[edited by: luigi at 1:04 pm (utc) on Nov. 2, 2004]
Right, conversion and traffic is related.
The amount of high value ads is limited, and if they finished all successive clicks will be of a less value.
So, the first 500 clicks will have a high value, the second 500 a less value because high value ads are finished, and so on.
It is for this reason that is better to have 10 domains (with different keys) with a 5000 clicks each than only one domain with 50000 clicks.
I have confirmed it as well. But I think they use CTR and CPM per block, not per unit, which is very stupid.
I HIGHLY doubt that they are doing in on a per block basis. Afterall, one block may have 4 different advertisers -- and smart pricing is an incentive designed for EACH advertiser.
As G says in its Adwords FAQ, smart pricing automatically "adjusts the cost of a content click, which boosts advertiser ROI on content." They are talking of advertiser ROI -- why would Advertiser A care if the user clicks on the ad by Advertiser B by virtue on being on the same ad block? Doesn't make sense at all.
There is some speculation that smart pricing does not even existwhatever it is, it does exist... my observations boil down to one thing so far: the more unique users you get, preferably directly from google search, the less 'SP' affects an account. G heavily discounts return visitors going directly to a site making many pageviews each (now even more than ever before).
That's what is hurting me then. I don't quite understand the logic though. I would think my return visitors would just be less likely to click on ads after they have seen the ones they are really intersted in. So per click wouuldn't the conversion be about the same?
Of course it's hard to tell. I'm not seeing quite the variety of advertisers either so they just may not be bidding very high.
All the more inspiration to work on my affiliate ads more.
2. Smart pricing occurs if your pages are less related to the targeted keyword/topic area than the ADVERTISER wants - the less relevant the less you get.
3. Adsense income varies, it goes up and down. It is a chaotic system. A lot of what gets discussed in these forums is based on one site's short term income.
It's a bit like saying its raining in New York this morning, so therefore it is raining everywhere in the world and will continue to do so.
Then my problem isn't in the smart pricing as the ads are perfectly related to the topics on the pages. It must just be lower bidding on the topics.
At one time I got the idea content pages didn't rate as well as commercial pages as people don't go to content pages to buy something. But then maybe that is just getting really fluffy. ;)
1. It's controlled by the quality of your site
2. It's controlled by relevancy (!?)
3. It's controlled by whether it's on a search on content page
4. (My favourite) It's controlled by the conversion rate of your clickthroughs to actual sales
But till there is something authoratative -- like a comment from Google -- we must assume that all this is only speculation, and much of it is fluff.