Publishers?

That is slick marketing.

[NeverHome]

I always feel a bit uncomfortable with the term "Publishers", as if we are now in some big league, and have earned respect purely on the basis of being accepted into the AdSense program, and secondly by having enough nouse to cut and paste some code into our pages.

Jeez. That used to be the realm of borderline affiliate schemes! Ah, but now we are "publishers"! Ahem, so what is different now? I am still a little cog in somebody elses big wheel. Granted, I trust I'll get paid and all, and I am happy with the opportunity to play in this sandbox, but... publisher?... it's not as if I'm Rupert Murdoch, is it?!

I think the term "publisher" is too over-reaching.

[Jenstar]

Publisher is just an easy term to use. And most sites that use AdSense are doing just that - publishing content on the world wide web, which is where the term comes from. They aren't referring to publishing specifically as "publishing" a bit of copy and paste script onto a page ;)

Referring to us as publishers became an industry standard long before AdSense was available (Commission Junction refers to those who use their ads as publishers as well, as I am sure many other ad networks do too).

Also, "publisher" is a lot easier to say (and type!) than "site owners or administrators who use AdSense". I couldn't really think of another term to use in place of publisher that isn't a mouthful. AdSensers is one, but definitely a play on words with respect to censoring ads - although some of us do have to do that too!

[NeverHome]

As always, Jenstar, a thoughtful, helpful, and comforting response. Thank you.

[loanuniverse]

I don’t know…. I kind of like Adsenser instead of publisher.

During the day, he spends his time head down looking at computer screens, reading financial statements and going over tax returns in a non-descript cubicle at your local bank’s headquarters. But at night, he transforms himself into an Adsenser! A member of an elite team of html masters and javascript experts dedicated to fighting evil, spreading the word of unbridled internet advertising and defending the American Way. {change that to the Polish Way, the Canadian Way, the Thai Way, etc as necessary}

{insert superhero cartoon with a big A plasted in the chest}

Hmm, wouldn’t we need a villain? How about overture? I know I was not happy with them when I had an advertiser account….

[Jenstar]

ROFL!

It is AdSenser to the rescue, saving all the teeny tiny money-losing hobby websites from extinction! With a copy-and-paste, AdSenser saves the day!

:)