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Ads Targetted to website

Any examples seen


Visit Thailand

6:07 am on Aug 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

It has been discussed or at least mentioned but has anyone seen any examples of this where a website my launch or modify an AdWords campaign in order to specifically target a site running AdSense.

I think I may have seen it and had to block the url which is the only one I have blocked.

Anyone seen anything like this yet?

I should add that this is pure speculation but the ad appeared out of the blue and was well targetted.


6:29 am on Aug 17, 2003 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member

It may well be speculation VT, but it seems to me a useful strategy for Adwords advertisers if they want specifically to appear on certain sites, not only if they want a precense on a site that has a separate agreement with their competition. I don't really see anything unethical about it, but a reason why adsense publishers review the ads appearing if they may conflict with their own interests or those of their other advertisers.

In answer to your question, no i havent seen it specifically but i think this practice may be inevitable, as long as adsense spidering remains in it's present form, or of its very easy to
"predict" the terms the mediapartners bot uses for certain pages or sites. When we had "similar sites" in the adnsense block they could more easily be targeted just by reading the bottom bar "other pages about xxxx" etc. That wouldnt be 100% as it probably uses the google search algo rather than the adsense bot data, but would give a better clue than anything else on what keywords you should bid for in Adwords to have a good chance of appearing on that page.

Visit Thailand

6:52 am on Aug 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I agree I also think there is nothing unethical about it.

The problem I foresee is how he did it, because the way he did it would bring down the RPC (revenue per click) dramatically, and of course revenue for G.

Again that is only speculation but I can now see how I would do it, and it makes a lot of sense.


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