Welcome to WebmasterWorld Guest from 54.224.253.82

Forum Moderators: incrediBILL & martinibuster

Message Too Old, No Replies

Why does Google include the URL's in ads?

Such as with AdSense etc

     
5:57 am on Aug 17, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 29, 2002
posts:1819
votes: 0


I was just wondering why Google adds the url of the advertising Adwords client in their ads and on AdSense.

I know if you have banners it will only show an url if you have only one ad in the banner but I believe it shows the url for each ad in a skyscraper.

I was trying to think of the reasoning behined this but could not come up with anything wonderful. After all this could lose Google revenue etc. Any ideas?

10:00 am on Aug 17, 2003 (gmt 0)

Senior Member from MT 

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 1, 2003
posts:1843
votes: 0


Credibility of the ads and google, and preventing evil adwords adwrtizers from misleading visitors.

SN

10:12 am on Aug 17, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:June 21, 2000
posts:3170
votes: 0


I would agree with Killroy. It gives just an extra bit of info about where you will go when you click the link, and probably increases CTR. If i see a well known brand name there, a domain name which seems to suggest the type of site, an "interesting" domain name, or a fairly authoritative URL, and not a multiple keyword URL, or a generic URL such as amazon, ebay etc etc, I would be more likely to click.
3:40 pm on Aug 17, 2003 (gmt 0)

Full Member

10+ Year Member

joined:June 28, 2003
posts:292
votes: 0


I'm probably not the average user, but I always look at the status bar to see where a link is taking me. If I don't know, I don't usually click it.

The whole idea of AdWords is to provide high-quality ads to readers who want to see them. It just makes sense to give them a little meta data.

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members