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Possible jump in CTR

preparing for a bump



12:33 am on Aug 17, 2003 (gmt 0)

10+ Year Member

I've changed the code in my site (from today), to not display Google Adsense when the user is logged in as Admin or Editor.

I expect to see my impressions coming down a little, and CTR going up as a result.

Hope Google doesn't get this as a flag...

As admin I access the site to reply to forums, post new content (no ads in admin pages), and check the format after the content is posted.

Every time I do one of these things my impressions go up. If I remove myself from the pool, the impressions will go down, but the clicks from users will remain - therefore higher CTR.


1:12 am on Aug 17, 2003 (gmt 0)

10+ Year Member

Just curious, what difference does it make to you? Personally, I'd prefer the lower CTR if it was due to my own impressions.


5:10 am on Aug 17, 2003 (gmt 0)

10+ Year Member

Hmmm. If I take my impressions out of the way, I know the actual CTR from my users:

CTR = clicks/impressions

new CTR = clicks/(impressions - my impressions)

Althoug not many, I'd say I have something like 50 impressions on a single day - entering articles, answering forums, checking the articles are ok.

On 5000 impressions a day it could be 0.5% more, depending on the number of clicks.


5:18 am on Aug 17, 2003 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member

A 0.5% jump Google won't notice. 10% jump or more, they'd probably look into it further ;) I am sure there are many of us who log well over 50 impressions per day on our AdSense accounts.


11:05 am on Aug 17, 2003 (gmt 0)

10+ Year Member

I also have my code configured to not display ads to admins. It greatly helps in both the stats and in preventing the dreaded accidental fraudulant click. I'm currently in the process of auditing all my pages and yesterday I personally accounted for 599 page views. On my little site, that would significantly warp the statistics.

The only downside I've noticed is that I'm not immediately aware of any problems google might have in displaying ads. Fortunately, that's been rare so far.


3:45 pm on Aug 17, 2003 (gmt 0)

10+ Year Member

There is no advantage to inflating the impressions. I made a similar change to one of my sites about a year ago so that the advertisers got more for their money (only showed banners to real visitors). It works well.

With AdSense, it's not the number of impressions that matters. That helps those of us with smaller sites with killer content. Even if Google sees the spike in CTR and sends a fraud alert, just let them know what you did. They will be able to verify it, and I'm sure will understand (they are making more money with a higher CTR).

PS: I would recommend logging in as a regular user every once in a while just to make sure everything is still looking good. You never know what can happen.


12:03 am on Aug 18, 2003 (gmt 0)

10+ Year Member

Yep, I've a basic user level username to log in after I create the articles so I can check it shows ok. And to check there's no broken links.

I want to get the closes to the number of impressions from real users, and I think it's working fine.

As I said, 7000 page views a day, but only half of these show Google ads - either iframe or javascript are disable, or browser does not support, whatever.


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