Adsense For Search worth to put it in the site?

Will the revenue increase?

[Etar]

Hi,

My friend tell me that the Adsense For Search will double the revenue, Is that right?

Thanks.

[birdstuff]

With a few (notable) exceptions, the concensus seems to be no.

[Sanenet]

It's OK if you need a site search, and aren't making any money off your current one - but it's an additional revenue channel, not a replacement.

[Etar]

What do you expect the percentage of revenue for adsense Search in comparing with traditional adsense?

[david_uk]

In my case it adds cents. However, as the site search was with Google anyway it was worth changing the G search box for a Different G search box and have those extra few cents.

[robho]

I've put the Google search on a couple of small sites (where the existing search engine wasn't very good and it wasn't worth spending the time updating it, as for my sites less than 1% of impressions are on the search pages).

Over a month, for each of the sites, the CPM for the search pages is about 80-90% of the CPM of the rest the site they are on.

The CTR was much higher on the search pages than on the main site, so that CPM is really hiding the fact the EPC is a fraction of the normal EPC - 20% for one site, 50% for the other.

In other words, the search is OK if you don't have your own, but expect it perform worse than normal pages (most of the time).