Forum Moderators: martinibuster
Variety is one of the keys to getting repeat visitors to actually look at the ads.
I would say that adsense simply didn't work on some of my pages, despite the content being good quality information. The ads were there, but people just didn't click on them. I have since removed it from these pages, concentrating adsense onto pages where people do click through. It might be worthwhile to have a play with this. My main site index page generates the vast majority of the income in my case.
It's sort of interesting to hear an American using the word "Bloody" as a swear word in the context us Brits use it. A freind of mine in MA told me once that you Yanks didn't use it as a swear word.
I always notice a lower CTR on pages that give the visitor all of the information they want.
Spot on IMO :)
Actually, thinking about this it's certainly true in my case.
The main index.htm page is where most of my revenue comes from, and it contains a couple of paragraphs of information about the site + site navigation bars. I get a healty CTR and income from this page. Whereas the FAQ page that *does* give all the info on the site's topic has a low CTR. Altering banner style, position etc doesn't improve it. It's still worthwhile having a banner there as I geat a decent number of clicks.
It's sort of interesting to hear an American using the word "Bloody" as a swear word in the context us Brits use it. A freind of mine in MA told me once that you Yanks didn't use it as a swear word.
I tend to watch too many British movies. I sometimes go around using the word "brilliant!" to express anything I think is "cool", too. :) But thanks for the advice. I'm going to give the square box a try. Hey, it couldn't hurt, right? It's still just a lousy .4 CTR!
They did not come because they think you may be able to help them with a product/resource that they need or are looking for. Unlike say a person who is looking for resources to finance a business, and stumbles on a page with the article "How to Finance a Business" with ads showing various financing sources. Or a person looking to buy a camera, and stumbles on a page of camera reviews with ads on cameras. These are the type of audience who is more likely to click on an ad -- resulting in good CTR for the publisher.
Your audience is not in a buying mindset. They came to be entertained. As such, it will be very difficult for you to increase your CTR to say 5-10% as others are enjoying because your content does not quite fit with Adsense.
You are better off with CPM-based ads where your earnings will be based more on your traffic, rather than your site's ability to generate a click action from a user.
There is only so much that you want to know about a movie anyway, and I think that the studios that would be the #1 source of ads for this genre are enamored with “rich-media” ads, and I don’t blame them. It would seem that rich-media would work the best for this product.
I managed to get over 20% CTR on a new page and nearly had a fit, then realised it was only 5 clicks! Retirement put off a few more years... Bv<
I am consistently getting about 0.5% in the first ad unit, but also additional stuff in the remaining ad units that take it to maybe double that % I estimate, and still slowly improving. Nowhere near what some people report, but probably OK for a content site like mine from what I understand.
I am using a slowly rotating mix of ad styles to try to keep the page style fresh and stop people mentally cutting out the ads, but I'm no expert and probably other things are at work such as ad blockers zapping the more common formats, never mind the visitors' brains...
Rgds
Damon
I agree. AdSense trys to serve the most contextually related, but if you've got a college humor site you might kick a#$ with some credit card application aff links, etc, etc.
Placement is huge, try out lots of different things. It was the diff between 5%>>10%>>30%+
Since implementing a new system (a square box in the middle of my articles and a small banner at the bottom) the impressions have almost doubled (makes sense, since there are now two Google ads on the pages) and my CTR has gone up to .6 and .8 in the last two days. Could this be because of the multiple ads? Hmm...
