Forum Moderators: martinibuster
Purchasing text links with decent placement on high traffic sites offers the benefit of getting traffic from the link itself.
Nothing new there, it's called advertising.
Nothing new there, it's called advertising.
Agreed, but the technology driving that advertising is more closely resembling adsense, and sites that start with adsense, if given the right software, can get rid of adsense and capture a larger share. To support this, there is an increasing market for the buying and selling of this advertising.
Partly because they may not have had a reliable way to value that space before. Adsense may help them establish a minimum value for their space. And I do think in many cases it is a minimum value.
To expound on my point, the market for buying and selling advertising is currently in a state of transition as small and medium sized sites can more easily participate in the market.
When Google does certain things to their search engine, it actually contributes to this emerging market:
1) By penalizing emerging sites in the SERPS, it is true that it temporarily increases Google's revenue in Adwords, BUT it also contributes to the further development of this emerging market for buying and selling links.
2) As Google changes the payout for publishers, it increases the possibility that these publishers will participate in this emerging market.
3) As Google reserves PageRank for older sites, these sites become more valuable to people who are seeking advertising, and space on these sites can be more easily sold at premium.
4) As 1,2 and 3 occur, advertisers start to have other places to spend there money besides Google.
Unless Google corrects the problem with PageRank for emerging sites, and starts actually increasing payout for publishers, I think we are going to see an erosion of what Google has worked so hard to capture. And this erosion could not happen at a worse time, as MSN and Yahoo are starting to spend more and more on the development of search.
More involvement would mean I'd need to charge higher rates to compensate for the involvement.
With advertizers possibly lowering bids, and adwords apparently lowering payouts for many, I'm not sure that charging higher fees is possible for everyone.
I think that's important to a lot publishers. Selling advertizing isn't why I built my site, the topic of is the site is what interests me.
The money is well appreciated, and it shows some idea of the previously unrealized potential.
Now if maximizing that potential was my main focus, well then adsense would need to really pick up, or it would have to be allocated to a lesser location on my pages and viewed simply as incremental income.
[Thanks for noticing the dates. Time sure flies by doesn't it?]
hing about adsense for publishers like me is that it provides a modest income from my site, while requiring a minimum of involvement on my part.
More involvement would mean I'd need to charge higher rates to compensate for the involvement.
I believe it is becoming easier to make a modest income with only modest involvement without using Adsense, though Adsense a great product.
I believe it is becoming easier to make a modest income with only modest involvement without using Adsense, though Adsense a great product
Your own text ads can be part of what you call diversifying revenue stream. Not putting all eggs in the Adsense basket. We've been doing it for years, although we don't do auctions - people just come to us and sign up, some of which are Adwords advertisers whose ads also show up on our site. Selling text ads is a great way to earn revenue without much effort.
