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Charge on various words



10:35 pm on Sep 25, 2004 (gmt 0)

10+ Year Member

I have a question. Say you see that a phrase is a certain price when you check it on adwords (ie it would cost you 2.00 to bid on it). If you decide to make a webpage around that phrase displaying adsense on it , does that mean you must have that exact phrase in the title tag? Or what do they use to determine the phrase that the page is worth? Do you need the phrase blue widget in title and description for you to get paid for that phrase for the adsense displayed? Or might they pay you for the general phrase widget or a more specialize phrase like "how to sell widgets" if you have an article called "how to sell widgets" on that page. In other words what is the phrase you are receiving money for?


11:59 pm on Sep 25, 2004 (gmt 0)

10+ Year Member

You might want to post this in the adwords forum.

God forbid you cross Brett here.


4:33 pm on Sep 26, 2004 (gmt 0)

10+ Year Member

Actually I really meant what the payment is for me as a publisher using adsense. So I hope this forum is right!

If I see an expensive phrase and make a page around it do I get paid a percentage of THAT EXACT PHRASE?

ie say blue widgets was 9.00 for an advertisor
say widgets was 2.00 for an advertisor...

If I have a page on widgets but have a paragraph on blue widgets will the display be showing the advertisors on widgets or blue widgets?

Would I need to put the phrase in my title tag if I wanted to target those ads on my page? Or is it not done that way?



5:25 pm on Sep 26, 2004 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Adsense reads the text on your page and attempts to match the topic as closely as possible with the ads available.

And there is the problem, what ads are available.

In part that depends on what ads advertizers ore running, and which words or phrases they are targeting.

On top of that, you may use words on your page that attract ads that are not really relevant to your topic, or advertizers may use very broad targeting.

You can of course keep changing the text on your page to see if you can attract the ads you want.

Then there is "Smart Pricing", which pretty much throws the whole mess up in the air as far as how much you are going to get paid.

The same ad may pay $2.00 on one site and only $.04 on another site. And of course, just because an ad shows as costing $10.00 for placement in the serps, there is no guarantee that it will even be available for content sites. Many advertizers opt out of content sites, or run the same ads with lower bids for content sites.

As far as I know, there really is no way to predict what you are going to get paid per click for any given word or term.


6:17 pm on Sep 26, 2004 (gmt 0)

10+ Year Member

"Advertisor"? "Advertizer"?



9:22 pm on Sep 26, 2004 (gmt 0)

10+ Year Member

Thanks for the responses:

Ken, if I can pick your brain more (what a gross phrase)...

Will the broad matched people (ie someone who paid 2.00 for travel and checked broad match)
still pay the 2.00 on my travel to small town america page IF he chose broad match, their arent any exact matched advertisers and he chose having his ad displayed on webpages?

Or will he pay less since it's not the exact phrase. Sometimes I see that you can pay a nickel for a word and be number 1 when others are broadmatched and (I think) paying premium money .

Still trying to figure this out but generally would a broad matched advertiser be paying same amount for a 3 word phrase as he pays for the one word phrase?


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