Google Adsense best practices

[piyush]

Dear Friends,

We are running a website and have done 3.3 million google adsense impressions but have only managed to to generate about 2000 clicks. I think this is extremely poor what do you say? Are there any best practices that we should follow? Please let me know if you feel that there are some best practices for Google Adsense.

Thanks a lot for your help

[howiejs]

"90% of the impression are generated by one page only"

That is the problem

Question - What percentage of your visitors are repeat. If they are always hitting the same page they are "blind" to the same ad (assuming the content of this page is static / the ads will be the same . . )

Do you have other ads / offers competing for "attention" on the page?

If you feel the EPC is good (from the clicks you have seen to date) - I would suggest removing the other ads / offers (if there are any) on this one page - focus attention to Adsense - give it a week and review the stats / earnings.

I have seen sites w/ Adsense that also have a banner, an amazon book offer and an affiliate directory - these sites just can't see a great CTR . . .

[dmedia]

Oh .. and regarding the ORIGINAL topic of this thread .. I've personally found that "fresh fish" traffic from *certain* search engines .. for specific searches that have reasonably well-paying Adsense ads for *in the ballpark* topics .. on pages that hold the visitors attention for at least 30 seconds .. and ads that are placed within the magical orb of viewing WHILE the sufer is digesting the page content .. well, these seem to do best for me.

Repeat traffic (which the original poster seems to have a lot of) .. simply may not do quite as well long term for Adsense. Especially if the same ads are shown again and again (and AGAIN)

Also the demographics of the visitor seem to make a big differance. - I enjoy educational topics for many of my projects, and I get a lot of school kids .. (I remember when I was a kid and we didn't have the internet and we had to actually go to the library to research .. but I digress) .. anyway, that particular type of traffic is not my great money maker. Kid comes in looking for George Washington's widgets .. grabs my article, and leaves without even a thanky note ;)