Forum Moderators: martinibuster
Is anyone else experiencing this?
Study your channels carefully to see which areas of your site are bringing in the most money, and make sure that you have loads of content on those areas. And try experimenting with multiple ads (if you havent already) - sure it may dilute your EPC or CPM, but if it increases your overall revenue, then it still is worth it.
1. ad blindness from repeat visitors
2. lower bids
3. god knows what
However, I have seen this happen before. Down significantly one month and then up the next...so who knows. It is depressing, but...
I think the real answer (since google never gives any) is simply to optimize within the bounds of white-hat seo and MAKE MORE CONTENT. And not just the same, but branch into new areas, albeit related in some way. What the web really lacks is good content.
That's how I see it. Make more.
MAKE MORE CONTENT. And not just the same, but branch into new areas, albeit related in some way. What the web really lacks is good content.
... or have a multi-topic site. So if bids or whatever of one topic goes down, you have other topics that may go up. And later on, you can create a site exclusively about that topic (a made-for-adsense site but with real honest-to-goodness useful content)
You nailed it on the head - that is exactly what I am seeing.
This in turn means that for those who stayed with single ads, the total revenue should go down.
That hasn't been my experience. I stayed with single ad blocks and my income has stayed very steady overall.
It does look like some categories of ads on my site are getting a lower EPC, but others seem to be getting a higher EPC. All in all, it has balanced out.
But I could just as justifiably blame the changes on the weather or other factors as I could blame it on multiple ads affecting the global adsense world.
At any rate, it's probably to soon to draw any firm conclusions.
That little book Google mailed out became very handy for me and I am very happy with what I am making with Google Adsense now.
I just wish I could get my clickthrough rate up from 0.4% to something higher, especially since my site has already delivered about 3 million page impressions this month. :)
I always find it interesting why in threads like this you see many complaining about lower income whereas others happily report increased income. Very odd but happens all the time.
It would seem to depend on the publisher being diversified or not. In other words, someone like me with many diverse websites across broad subjects with fairly steady traffic levels vs a publisher with mainly one or only a few websites.
IMO the broad based publisher will be reporting income declines lately but the less diverse publisher is more likely to report income being up recently, more to do with anomalies than anything else.
I've noticed that the ads displayed are different. Without going into specifics, I can say that they are more general than they used to be. I know there's still significant advertising in the "subcategory" that used to be displayed, because if I go to google and search on relevant terms, they show up there.
I stayed with single ad blocks and my income has stayed very steady overall.
Same here. In fact, my revenues and effective CPM have actually been up a bit lately.
Well its prolly 99 percent because I've started a large targeted marketing campaign.
Also "Ads by Goooooogle" sure looks like someone is doing some kind of scam to me, why would I click on those "fake ads", isn't the company really called "Google"? ;)
