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AdSense -- Reporting, comments and suggestions

Ways in which AdSense users can be better informed

9:10 am on Jun 21, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Feb 23, 2002
votes: 0

I'd really like for AdSense members to have the option to insert an additional code element.

We already have this:
google_ad_client = 'pub-555555';
google_ad_width = 120;
google_ad_height = 600;
google_ad_format = '120x600_as';
how about adding this optional field:
google_ad_groupid = '[user-specified_group_name]-[subgroup_name]'

Webmasters could use the first groupid segment for the site name and the subgroup segment for the topic or page.

For instance:
google_ad_groupid = 'mysitename-travel' and
google_ad_groupid = 'myothersite-vitamins'

Ideally, then, on the report page, one could display statistics by:
- Time period (last [x] [hours / days / weeks / months / years])
- Group
- Subgroup
- Time of day (e.g., 9am-5pm, PST)
- Day of week (e.g., weekdays, all days...)
- Paying vs. non paying ads
- Impressions
- Clicks
- Visitor's country of origin (by country, by continent, include/exclude)

It'd be even better if Google helped those of us who don't like whipping out our calculators or doing complex equations in our head by offering a few basic calculations online, even with some nice graphs to show trends:
- Ratio of clicks per impression (CTR)
- Average earning per 100 clicks (EPC)
- Average earning per 1000 impressions (RPM)

Perhaps Google could also enable Webmasters to download a comma-separated sheet of their statistics, allowing folks to do even more detailed playing around with their data.

In the end, even though I have -- to be honest -- a pretty miniscule site in the Google-scope of things, I'd like to be able to ask AND ANSWER the following questions:

- Which pages on my site are the most 'profitable' for me overall?
- Are there certain pages that earn me nothing outside of business hours?
- Am I making any revenues from non-US visitors, and if so, on what pages?
- Which of my pages are getting the most impressions?
- Which pages offer the most lucrative average click prices?

Whew, I guess that's a good start, eh?

What would make AdSense statistics more useful for YOU?

9:38 am on June 21, 2003 (gmt 0)

Senior Member from MT 

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 1, 2003
votes: 0

Let's also not forget, especially in the respect of webmaster organised targeting modification, that an improvement in effectiveness of the ADs is in EVERYBODYs interest, visitors, webmasters and advertisers, and as such it's a win-win-win situation. the only quirk is of coursewebmasters tweaking high CTR and low ROI at the same time, but that is less likely I'd say.

So bring on the analysis tools and more control for thewebmasters. Everybody will win.


9:50 am on June 21, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Feb 23, 2002
votes: 0

Let me play devil's advocate for a moment.

If we Webmasters were given stats to the umpteenth degree, wouldn't they logically prioritize the display of higher-paying AdWord boxes (e.g., on Finance / Dating topics), and wouldn't this harm the smaller-shop-mom-and-pop AdWord buyers, who'd find fewer sites willing to prominently display their ads?

1:31 pm on June 21, 2003 (gmt 0)

Full Member

10+ Year Member

joined:Feb 16, 2002
votes: 0

>how about adding this optional field:
>google_ad_groupid = '[user-specified_group_name]-[subgroup_name]'

And those could be important to give the proper keywords for that page, in case Google couldnīt find any.

We could insert several theme keywords to help. Webmasters only have to gain in giving the proper keywords, because it would atract more clicks.
If my page is about birds, I wouldnīt tell Google that my page was about casinos, just to have better paying ads, because I would have less clicks too... and my visitors would thank me if I offer targeted ads.

This tool would help honest webmasters, not scammers... it would help Google too, because it would provide targeted advertisement (maybe even better than if only provided by Google bot), which is better than showing default ads, if that happens someday, instead of showing public services ads.

Best Regards,

Nuno Oliveira