Welcome to WebmasterWorld Guest from 3.227.208.153

Forum Moderators: martinibuster

Message Too Old, No Replies

Gauging performance on a low-traffic site

     
12:23 am on Sep 21, 2004 (gmt 0)

New User

10+ Year Member

joined:Sept 20, 2004
posts:2
votes: 0


I've gleaned lots of great info from reading this forum, but it all seems to relate to higher-traffic sites.

I have a comparatively low-traffic site--on average, 300-400 page views per day. (Though I'm happy to say that average has basically doubled since last month when I joined AdSense!) I think I'm well on my way to getting more traffic and creating a little extra pocket money.

But how do I decide if "A" or "B" works better? To avoid breaking AdSense TOS, I'll try to be very vague: my last 3 weeks earning are in the single-digit dollars and a click-through where only decimal places matter per day is normal. So when I try, for example, adjusting positioning "A" vs. "B" how can I gauge what works best? I could try "A" for a week then "B" for a week and see the same performance from either.

I'm suspicious that the answer is simply "build traffic." More traffic basically equals more click, which basically means it's easier to gauge performance, right?

Thanks for any input.

Dan

12:33 am on Sept 21, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Sept 16, 2002
posts:1404
votes: 0


But how do I decide if "A" or "B" works better?

You have to look at data in week intervals. Actually with your volume of traffic you are looking at a couple of weeks of each layout before you could glimpse any useful information.

12:37 am on Sept 21, 2004 (gmt 0)

Preferred Member

10+ Year Member

joined:Oct 8, 2003
posts:397
votes: 0


Learn to love leaderboards.

We saw double the CTR as compared to left column skyscrapers, which in turn was double the ctr of right column skyscrapers.

If you want to maximize Adsense revenue, you have to start with leaderboards.

1:31 am on Sept 21, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 1, 2004
posts:1987
votes: 0


My site is a small site about 10x more page views than you and had small daily income, dinner out maybe. I moved ads from leader board or left skyscraper to dead center blended in to text and on page links.

Overnight result was 400% increase in revenue. Then writing a few articles for my visitors in what happened to be high-value keyword areas double the income again.

I think a majority of folks find blending ads is most effective but you need to try everything and be patient - took me 6 months to figure it out to this level.

1:54 am on Sept 21, 2004 (gmt 0)

Full Member

joined:Jan 31, 2004
posts:230
votes: 0


The left side skyscraper works if your pages are single visit pages. By doing this people are used to looking on the left for a menu and all they find are ads and you got their attention. If you want somebody to navigate through your site then I think the square in the middle works really well.
1:28 pm on Sept 21, 2004 (gmt 0)

New User

10+ Year Member

joined:Sept 20, 2004
posts:2
votes: 0


Thanks for all the information.

Especially of value is comparing data at multi-week intervals, and to expect several months of work before I clearly see "the path"!

Dan

5:42 am on Sept 24, 2004 (gmt 0)

Moderator from AU 

WebmasterWorld Administrator anallawalla is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Mar 3, 2003
posts:3773
votes: 21


You can have a leaderboard in the middle of an article, between two paras. It won't suit all sites but the format is used for banner ads or AdSense by quite a few sites.