Forum Moderators: martinibuster
There is a trend that higher CTR gets higher EPC.I think what is probaly being referred to here is the glass ceiling wherein folks report that higher ctr does NOT translate into higher revenue and that earnings per cilck and click thru rate may be inversely related. I cannot answer this. I can say with certainty that lower ctr does not mean higher epc.:(
it would be a good thing to remove adsense from pages that are underperforming?
As said above, NO ONE knows exactly how Google calculates payout. It is PURE SPECULATION. Now, to remove the ads on underperforming pages based on PURE SPECULATION by others is not a wise move. What they're saying may be true for them, but not necessarily true for you.
Consider this: if your productive "pages" give you $500/month while your "underperforming pages" give you earnings of $100/month, so you've got a total of $600/month. Now remove the ads from underperforming pages -- how would you know that the productive pages will compensate you for the loss of the $100/month assuming all things constant? I'd say $100/month from underperforming pages is better than getting absolutely nothing.
What you can do is to experiment for a month. Remove the codes. And see if it works for you. It's a risk that you can take. But make your decision based on what you see from your OWN SITE, not from what others say here.