Forum Moderators: martinibuster
How are weekends for you in general? For our sites, all metrics are usually down on weekends - impressions, etc. Our site is not the type of site accessed by people during weekends.
You're right: it's not about your site, your ad placement, your content. It is just the way it is on the Internet on weekends. People have stuff to do other than visit sites and click on their ads.
impressions, clicks are on track for a weekend but revenues are down! lowest in couple of months. definitely not normal.
the main advertisers on my site don't appear to ever pause their campaigns. i just chalk it up to the oddities of smart pricing
It is interesting to read about changes in EPC being attributed immediately to smart pricing, however it is understood to be.
EPC is a result of several factors: changes in price as well as changes in clicks. We almost always attribute any change to EPC to changes in price: either as a result of smart pricing or (another favorite) Google tinkered again with the price split between G and the publishers.
EPC also change when your clicks change. Assuming that advertisers are still on board and bid at the same amount, yet your number of clicks have increased, then your EPC drops down. Your clicks may have increased because you changed your ad layout and format, you attracted a new set of traffic, etc. Yet no one seems to look at this factor.
Well I guess it is easier to attribute changes to things we don't really fully understand. Who actually here knows what "smart pricing" really is?
Has to be EPC, because impressions were actually up and clicks were typ.
Who was it that spoke of Google and "the tail wags the dog"?
EPC = revenues / no. of clicks
EPC goes down when (a) the numerator goes down; and (b) the denominator goes up. There are always two sides to this variable. Always consider that when looking at the EPC.
Plus, it is impossible to assume that the same ads that gave you X EPC yesterday were the same ones clicked by users today that now gave you X/50. Without G changing anything, your users' behavior today may be different from yesterday's.
i just chalk it up to the oddities of smart pricing
It's always amazing to see folks immediately blame Google when EPC goes down. More likely it’s that your users profile and demographics changed for a couple of days, or an existing Adword advertisers adjusts their CPC down on weekends, or existing Adword advertiser drops “content” sites from their campaigns, or ad apathy sets in with your site users, or….. I could go on with a very long list of reason for this to occur, only a few of which can or are controlled by Google.
Further, a few days of data doesn’t make a trend. If your EPC drops for a couple of weeks, then be concerned.
BTW i love G, to be better if only they to pay to me (roadblock for brazilian publishers)... :-)
Just a wild guess though,
John
btw I am not using the double serving.
I am getting low EPC since 1st of September
I second that.
Well I guess it is easier to attribute changes to things we don't really fully understand. Who actually here knows what "smart pricing" really is?
Precisely.
Because Google are so secretive about smart pricing and how they share revenue it's completely natural - if not necessarily correct - for people to assume an EPC drop is caused by Google.
Personally I believe Google are operating smart pricing quite ethically and fairly. Unfortunately this can't be seen to be so.
A little more openness and transparency from Google would hugely improve their relationship with publishers.
And also expose a great deal to competitors and con artists. Their secrecy is probably warranted from an honest business perspective.
I am getting low EPC since 1st of September.
I agree 100%, google is slowly squeezing down the EPC, this is April 1st all over again, hidden behind the multiple ad boxes.
yes they have changed the profit sharing ratio.
Do you have some kind of inside information that no one else on WW knows about? If so, I for one would like to hear more.
