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Serving Multiple Adsense Ads on One Page

Specifically Newspaper Websites

   
10:55 pm on Aug 10, 2003 (gmt 0)

10+ Year Member



I have noticed quite a few major U.S. daily newspaper sites displaying Adsense. Several of them are serving two Adsense ads per page and I actually saw one that was serving three Adsense ads per page.

I realize that these newspaper sites are premium partners and may be subject to a different TOS than most of us, but I would like clarification from GoogleGuy on this.

It seems that Google is heavily policing our sites, yet what appears to be a serious TOS infraction may be going unpoliced on the sites with the highest traffic.

5:21 am on Aug 11, 2003 (gmt 0)

10+ Year Member



You sure they are AdSense ads? Newspapers are hard to target anyway, I wouldn't be surprised if they were something else.
5:28 am on Aug 11, 2003 (gmt 0)

10+ Year Member



Yes, I'm positive as I checked the Properties of the link. googlesyndication was part of the URL. I just stickied a link to you from a major newspaper website displaying 3 Adsense ads on a single page.

Since I'm new here, would it violate the WW TOS if I posted links to pages where I've seen more than one Adsense banner/skyscraper?

11:11 am on Aug 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome, Blue_Fin.

Since I'm new here, would it violate the WW TOS if I posted links to pages where I've seen more than one Adsense banner/skyscraper?

Yes.

Think about it: If your site had Google TOS violations, particularly if they were inadvertant -- would you want the URL posted here?

[edited by: Laisha at 11:28 am (utc) on Aug. 11, 2003]

11:24 am on Aug 11, 2003 (gmt 0)

10+ Year Member



Blue_Fin you will probably find that these sites receive more than 20 million page views a month and are part of the AdSense premium service, which allows more options than the standard AdSense.
12:49 pm on Aug 11, 2003 (gmt 0)

10+ Year Member



Paul, as I said in my original post
I realize that these newspaper sites are premium partners and may be subject to a different TOS than most of us, but I would like clarification from GoogleGuy on this.
Do you know as fact that preminum partners are allowed to serve more than one Adsense banner/skyscraper per page, or are you just assuming that?
1:01 pm on Aug 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This constitutes double-serving, which Google does not support.

It could just be me, but this statement seems to imply that it's a technical thing. No?

It would certainly make counting impressions difficult.

6:16 pm on Aug 11, 2003 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Do you know as fact that preminum partners are allowed to serve more than one Adsense banner/skyscraper per page, or are you just assuming that?

I don't know for a fact, but I wouldn't be surprised. If you look at one of their features for Premium service, it states "Flexible ad formats". To me, this would include the possibility of more than one AdSense code.

Another point to consider, with the premium account you get both a "Technical support from a sales engineer" and "Business support from a dedicated account manager". If the problem is as widespread as you say it is, I can't see that many newspaper sites doing it and getting away with it. Add to that, the filter in place to catch double serving.

Google WANTS to have those sites doing 20+ million page view for month, and many of the article page lengths could easily support more than one AdSense ad serving - I see this option as likely being a "perk" to convince advertisers to sign up.

6:19 pm on Aug 11, 2003 (gmt 0)

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Google's premium partners - who were using "adsense" before "adsense" was available - have been showing multiple sets of ads per page for a while now.

It's nothing new ;) If you had _that_ much traffic, Google would give you special treatment, as well.

The GoogleSyndication.com url is in all their partner sites - both premium like major US newspapers, as well as little web shops.

10:11 pm on Aug 11, 2003 (gmt 0)

10+ Year Member



Jeremy said
Google's premium partners - who were using "adsense" before "adsense" was available - have been showing multiple sets of ads per page for a while now.

You could well be right, Jeremy. But, of the 2 case studies that Google showcases, the 'biggie', infoplease.com (25 million impressions per month) is showing standard Adsense skyscrapers, complete with the "Ads by Google" at the top.

Looks just like what you or I would serve up.

I'd like to see some URLs of 'premium partners' who are getting more than us.

D.

10:13 pm on Aug 11, 2003 (gmt 0)

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member



My bad, I wrote that unclearly ;)

What I meant was, Google has given them the ability to customize for a while now - whether they do or not - is entirely up to them.

10:41 pm on Aug 11, 2003 (gmt 0)

10+ Year Member



Jeremy said
What I meant was, Google has given them the ability to customize for a while now - whether they do or not - is entirely up to them.

Mmm... if a site serving up squadzillions of impressions a month doesn't think it worth customising their ads, I'm going to have to re-think my policy of changing the colour schemes to blend in with my site.

The thread on colour is here:

[webmasterworld.com...]

I think that the consensus is NOT to get Adsense to blend in with your site, but to make them stand out clearly as ads.

A bit too early to say for certain, but I think that the results of my experiment (lower CTR) supports this consensus view.

Got to do another change, methinks :-)

- D -

11:47 pm on Aug 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The Economist is now using AdSense - with banners at the top and bottom of pages. But they're one of the world's best known newspapers.
 

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