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there is only so much an online business will take in instable, unreliable ad revenue.
Advertising is always an unstable revenue source. Even in Madison Ave., advertising agencies know that advertising can go up with the boom times and down with the bad times. Always.
Same with banner ads - it was soooo good while it lasted. The checks received were so just amazing. Alas, things spiraled downwards.
If advertising is your sole revenue source, consider it to be unstable and unreliable -- using Google or some other ad networks. Always prepare for the worst.
We had noticed the same drop since the beginning of Sept. It was expected since our kid oriented site always looses traffic during the first couple weeks while the kids go back to school.
But I was surprised that the CPM dropped, not just the traffic.
CPM picked up by the weekend and we sent out our newsletter yesterday. Usually, there is a very nice bump in earnings for a few days.
The morning started out with 2.5x CPM which was comparable to the weekend figures. I checked throughout the day to see was happening. The CPM dropped steadily throughout the day. By the end of the day, we were down to less than x CPM.
Even though our traffic and clicks were more than double the day before, our earnings were lower.
We're still in our window when everything stops while the kids get settled into school. It could be that advertisers have focused their budgets on 'back to school'. But it does feel like an algorithm change to me.
Not sure if this explains 50% drops though.
I heard from a publisher of health site that even his pages with notorious 'M' word are just paying few cents per click. LOL, the hype associated with Mesothelioma is gone ;).
Awesome. I've anonymously e-mailed several sites that were advertising on mesothelioma and advised them to shut off content match on their AdWords account. I usually include a few URLs so they can see the type of AdSense site their ads appear on. I think a lot of those advertisers didn't realize their clicks were coming from AdSense sites instead of search sites.
It's up to advertisers as to where they want their ads to run, and it's up to google as to who they allow in (or keep in) the adsense program. But you taking some moral high-ground simply because you've made the assumption that every site competing for that keyword is, by definition, of lower quality and therefor less-deserving is ridiculous.
Granted, that keyword attracts a lot of bugs. But webmasters who try to sabotage other webmasters is not a good thing, regardless of the content area.
It's up to advertisers as to where they want their ads to run
Yep. That's all I'm saying. Just letting advertisers know what type of site their ads are appearing on. I also send them links to place like webmasterworld so they can see publishers talk about high-prices keywords. The more transparency, the better.
A lot of things can affect clickthroughs and revenues: e.g., seasonal variations (more people buy air conditioners in June than in November) and "ad fatigue" on community sites that are visited mostly by a core group of regular users.