Is Automatic Refreshing Adsense Allowed?

[qllonceagain]

My content is very difficult to read as there are many technical things. The viewer must take extreme time to finish reading them. For every page, it takes about 2-3 minutes to finish reading. I am thinking to include the adsense in a frame, and refresh the frame every 20-30 seconds to show different ads. Is it allowed, using automatic refresh?

[kodaks]

As long as you don't alter the code, it seems alright.

[icedowl]

Wouldn't a better solution be to make shorter pages with a link at the bottom and/or top to the next page?

(I have no idea if refreshing is allowed.)

[Jenstar]

In the FAQ: Any method used to artificially and/or fraudulently generate clicks or page impressions is strictly prohibited.

It would definitely be considered to be artificially increasing your page impressions, since it isn't the visitor making the action to reload the ads. Since chances are good that the same or similar ads would be shown on each refresh, I am not sure why you would want to do this - unless it was to draw attention to the ads when they refresh on an otherwise static page.

Artificially increasing page impressions can be used to hide many fraudulent clicks, since more impressions will lower the CTR. Normally the CTR would jump with fraudulent clicks without a similar increase in impressions.

[qllonceagain]

i can make each refresh displaying ad totally different, not only content, but also color. the first refreshes shows credit card application in green, second one shows refianace in red, 3rd showing travel deals in blue.

the code is working 100%, but i am using ca-test account before i put it live.

[birdstuff]

Your number of impressions will skyrocket driving your CTR through the floor. Be very careful...

[alika]

Be careful. I know of a publisher kicked out of adsense for this particular violation. G is booting out those found violating this rule.

[Noel]

Be careful. I know of a publisher kicked out of adsense for this particular violation. G is booting out those found violating this rule.

Hmmmm...

I have statistics page(s) with adsense on it. The AdSense staff had a look at it (about one year ago), and never told me that it was a problem.

The page(s) needs to refresh as it's getting updated every x minutes with new statistics!

Are you sure he got kicked for this violation?

Noel

[alika]

yup ... that was the note in the email. but this occured last month. i think they're doing some house cleaning -- sites previously okayed are now getting a second look. this shouldn't come as a surprise; after all, this is listed as a TOS violation.

[Macro]

The page(s) needs to refresh as it's getting updated every x minutes with new statistics!

That is new content so they may make an exception for the ads refreshing.

I'm with Jenstar on this. Also, I think it would be in your own best long term interest to NOT refresh ads. If I was reading something that required concentration I would be very p*ssed off if the page kept refreshing. I'd close the window and go away.

Splitting the content up is a good idea. You do also now have the option of multiple ad units. You will serve your users best (and earn the most money IMHO) if you did not have a refresh on the page/ads.

[mike schmitz]

I have to disagree with you Jenstar.

Fraud impressions could be like ping ponging between 19 adsense pages in order to make it look like your site's impressions are worthy of the upper tier Adsense programs. If you refresh your Adsense code every 30 seconds or so that certainly doesn't seem to be fraudulent.

Google may not approve but it is not being sneaky - it's good marketing. My guess is that you would get the same ads anyway.

I would just ask Google for clarification.

[alika]

It is not only about fraud. Automatic refresh artificially inflates your impressions. Google does not want to say to their advertisers - "Hey, your ad generated 50,000 impressions but actually only 10,000 of that was generated by the visitor; the rest was done by a metarefresh tag or something."

Metarefresh is a big no-no in online advertising. Even traditional banner ads network like Burst kicks out publishers found violating this no-no.

[Macro]

>>Automatic refresh artificially inflates your impressions

Bear in mind that CTR matters for adwords advertisers as it's part of the formula Google uses for displaying their ads. So if you artificially inflate the impressions the advertiser loses as his CTR drops and Google pushes their ads lower down.