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Not enough ads available for multi-ads

Didn't they have problems finding enough ad space?

         

adfree

11:09 am on Sep 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Somehow the picture does not fit:

Google and other industry pro's claim that advertising space is getting rare. But almost all of my (and others) second (let alone third) ad spaces remain empty for pretty much any given content under the sun.

How does that fit together? I am considering to delete the secondary boxes again, empty looks ugly and does not contribute to the user value of my sites.

alika

1:45 pm on Sep 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Do you not use the collapsible script? It makes a whole lot of difference with that one. We also have quite a number of pages where it would show only 1 or 2 ad blocks with the 3rd missing. I think it takes time for advertisers to choose to opt to the content network.

Is there a way to use the collapsible script AND an alternative ad at the same time?

markus007

1:53 pm on Sep 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Software has enough problems just getting 4 ads to match to a site, matching 12 is way harder. I think its not a inventory problem, but instead a software problem.

adfree

10:05 pm on Sep 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I still got similar pages within one site where one page delivers 8 ads in 2 units and the other page only finds the first 4 ads, lets the second unit empty. As content and pages are very similar (collection of similar items with same or similar name, rest of page identical) the software should deliver the same, right?

Somehow distribution is overwhelmed I believe, throughout issue, more than a burn rate issue really.

JuniorOptimizer

10:20 pm on Sep 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's a matter of how many advertisers the category has.

One one site all 12 ads are filled at all times. These are all major, deep pocket types.

Visit Thailand

12:39 am on Sep 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I am seeing this the last couple of days. When the multi ad units started we were getting at least 6 ads showing up using two ad units of three.

The last day or so has seen this drop quite dramatically with from what I see is quite mis yet not totally unrelated targetting.

On many pages we are now only getting one image or two ads in the first unit.

When we had just the one skyscraper we would normally get four or is it five highly targetted ads.

May remove one of the ad units to see if targetting improves.

Never_again

1:20 am on Sep 9, 2004 (gmt 0)

10+ Year Member



Google and other industry pro's claim that advertising space is getting rare. But almost all of my (and others) second (let alone third) ad spaces remain empty for pretty much any given content under the sun.

You're falling into the trap of taking a macro truth (not enough advertising space) and attempting to apply it to a specific micro situation (your sites lack of ads). That is a logic error. Its like hearing the experts say India is overcrowded, but then you go to a remote Himalayan area of India to have a look around and see few people, at which point you conclude the experts were wrong.

I tend to agree with markus007 when he stated that "[s]oftware has enough problems just getting 4 ads to match to a site, matching 12 is way harder. I think its not a inventory problem, but instead a software problem."

figment88

1:20 am on Sep 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think if you are going to use multiple ads, for most industries you might want to consider ad formats that display less links.

I think Google is wrong in not allowing the same ads to show multiple times. If it is a well-matched ad, I want it to show at the top and the bottom of my page.

Visit Thailand

2:18 am on Sep 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



To add to this, was just looking at one page where we have a banner top and bottom and skyscraper along the side.

At first there was only an image ad at the top, and a two ad banner at the bottom, I read the whole page turned away and then when I look back at the computer a skyscraper has appeared.

So maybe as well it just takes a long time for some of the ads to appear, I had already finished reading the page so if I had used the back button would never have seen the skyscraper.

adfree

8:04 am on Sep 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Which would be an unacceptable performance of the ad server as most users only take seconds to scan and page area...