Click Through Rate Gone Down

gone down to just 3%

[dhaliwal]

I have seen that for last day, my click thru which was near to 5.5 % has gone down to just 3 %.

We made no changes to our sites, neither i added the multiple ad units.

The click thru is stable on my websites and only varies by just 5 - 10 %.

But i am unable to find the reason for such a huge drop, while EPC is same and same are the number of impressions

[JuniorOptimizer]

Less advertisers pay less money on certain days. Usually their ads are the ones that get higher CTR.

The last few days have been lower for most people I assume.

[Bonusbana]

Actually, this sunday my CTR went up like 300%. Monday it was back to normal again...

[edited by: Bonusbana at 11:47 am (utc) on Sep. 7, 2004]

[dhaliwal]

Not Taking about earnings, but i am taking about the click through ratio.

[Bonusbana]

So did, I just a typo. Corrected.

[Bluepixel]

As Bonusbaba, my CTR did also rise on Saturday to 150% and the CPM went to 250% of the ordinary CPM.
But it was only on Sunday... :-(

Another thing I saw the last days. I see instant ads on some of my pages, which are related to the keywords in the url :-) :-).

[dhaliwal]

click thru is around 5.5 % today,
so i think only yesterday was to hit the things real bad
but it might be due to some glitch at google, as i did no changes to site

[ByronM]

adsense isn't controlled by google - its controlled by people paying for adwords ads - and being a former advertiser i know i changed my ads all the time and watched my bidding all of the time. Therefore the price/market fluctuations happen MANY MANY times a day.

There is an overall average that you may get, but you do need to consider any market conditions that any other advertising firm would watch - weather, news, politics, sports, wars, holidays and all that jazz have an affect on your earnings.

Rainy skies, more people surfing the net, holidays - depends on what you market, bad weather is very specific to what people would be looking for and such.

Think of how the market is reacting - not necessarily google.

[dhaliwal]

great thoughts baryon