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1. My first ad unit was on the top of the page, and when a person comes on the second screen, the first ad unit goes of the screen. Hence putting a second ad unit on the second screen may get a click. Similarly, putting a 3rd ad unit at the third screen may be clicked as he goes further. (Ideally CTR will not go 3 times since ad unit on the top of the page is clicked more (but lets say CTR will go double if not triple).
2. May be the visitor has read those ads on the first screen, but did not find them of use. So if we have more ads to show, he may find one relevant and may click on that.
I feel that since the “ad unit” on the lower part of the page, will have a lower CPC, so I may loose the visitor at a lower price. If I do not have the other ad units, my current ad unit will have the maximum attention of the people and also, I will be paid higher. Also, if I do not have other 2 ad units, may be a visitor come on the top to see the “top ad unit” and may click on and pay me healthy CPC.
So overall, I feel that there will not be any net profit by putting any additional ad unit. On the top of that, MY CTR is already quiet healthy so I feel I will loose instead of gaining anything by putting additional ad units. (I will not be getting the benefits of additional ads being displayed, since I do not expect my CTR to go much higher any more but I may loose a visitor at for a Lower CPC.
Am I thinking wrong?
Thanks all for your time!
Therefore your CTR will drop significantly. Though your bottom line may be slightly better.
Maybe CTR is not the prime concern of some people. What about the impression that site visitors have of the site if pages are plastered with "Ads from Goooooogle"?
I think that many of my website visitors would go away quickly if they saw too many ads. That means that my page views per visitor would go down, which in turn would impact on site income.
So, per 100 impressions, I may get one click extra (7.5 in place of 6.5) but if i have 2 clicks on lower value ads.
Let me take a case.
where lets say average CPC I get is .30 when i dispaly a Unit of 4 ads. So, we say the 4 ads have these value (in cents) repectively -
so average i get is 30 cents per click. So per 100 impression, i get usd 1.95 (6.5% clicks).
Now lets say i show 3 units. Total 12 ads.
Here is the click value in cents -
Here average CPC i get is 21 cents.
so average i get is 21 cents per click. So per 100 impression, i get usd 1.57 (7.5% clicks).
i know, there are certian hyphotesis here with numbers biut to me it sound a trend with my past excperience. What do you guys say?
junioroptimizer, are you sure that higher ctr equals higher payout. Two weeks ago I shifted away from leaderboards to a 2-ad banner and got much lower ctr, but significantly higher earnings.
What I don't like from the multiple ad units is that it is giving more tools now for all those spamy sites out there that have no content but the ads .. the people get there and their only choises are back button or an Ad. Those site will be able to present more Ads now and the Advertisers will see that also.
You are simply offering G more ad space for free (unless of course there is at least one click through)The only solution is for G to offer new window opening (which other non mentionable contextual advertisers do) which would allow customers to potentially click on two different ads from two different formats. That is unliekly to happen IMHO
Edited for "Shocking spelling"
Definitely run multiple channels on the same page, that way you can easily track which ad units are attracting the most clicks - and hopefully, the one with the most clicks is also the one with the highest EPC.
1. placing new ad blocks where you previously never intended visitors to go. that is, if your intent was to have them click an ad at the top of the page, place the ad block at the very bottom. you do run the risk of getting lower-paying clicks (for those visitors who before might have scrolled back up to the top for the "one" ad block), but this can be minimized by
2. using smaller ad formats such as banners and half banners--versus skyscrapers and leaderboards---that carry 1/2 or 1/4 of the ads.
joined:Oct 27, 2001
Something else to keep in mind is that perhaps someone is reading your article - and never would have clicked on that top ad unit. But they get down to the bottom and then see an ad unit - they just might click an ad rather than hitting the back button.
In that case, wouldn't it make more sense for Google to offer duplicate ad units (a la traditional ad banners, which are often served at both the top and bottom of the page)?