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You want Quality or Quantity? Three Ad Layouts from the same

     
7:35 pm on Sep 2, 2004 (gmt 0)

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company in one page is just too much. The CTR will rise and so is the CPM, but CPC is lower. Revenue will slightly increase but you are displacing other advertisers - means loss of other income besises Google, because you have Adsense all over the page. If i do, i would just do two ads at the most - one is graphic based and the other one is text based. What do you think?
7:58 pm on Sept 2, 2004 (gmt 0)

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There are a number of factors to consider: how big the page is, the variety of the ad boxes being used, the placement of those ads, etc. I concur that to automatically use three because you can is not necessarily the wisest approach. But there are times where it can fit perfectly in with your page and not appear to be ad-overkill.
8:12 pm on Sept 2, 2004 (gmt 0)

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While adding an additional AdSense box or two could have a positive impact on publisher's revenue, it should also be considered that the addition of the code will cause the page to load slower as the ads are pulled from Google's servers. Also, the doubling or tripling of ad impressions will make the CTR appear to drop perhaps as much as half.

The real way to tell whether this benefits publishers is to monitor the Effective CPM.

Definately worth implementing and monitoring...

9:30 pm on Sept 2, 2004 (gmt 0)

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I don't think CPM will help you on this one either

example:

I have a three page site
page A gets 1000 hits
page B gets 500 hits
page C get 100 hits

each page shows one AdSense banner for a daily total of 1600....and I get 1% ctr for 16 clicks at 10cents per click...$1.60 total at a cpm of $1CPM

now if I put three ads per page

I now get 4800 impressions and I can only expect a slight increase in clicks....say from 16 to 20....because having three ads on a page will not make a person three times more likely to click. Your cpm at that point goes to $0.42 presuming you still make ten cents a click making $2 revenue.

I think the real variable to watch is daily revenue. Your ctr will tank. No doubt about it. Basic maths. I now have two ads per page and my ctr is down to 55% of what it was before but my impressions have doubled.

Your epc will fall slightly, in an all-other-things-being-equal situation, as lower paying ads now have a foot in the door.

Your cpm will also tank for the reasons outlined above.

Daily revenue is the be all and end all of this new deal with AdSense.

9:40 pm on Sept 2, 2004 (gmt 0)

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this idea of allowing 3 placements on the same page is totally stupid. Google is trying to turn the internet into a "Ads by Google" flea market.
10:03 pm on Sept 2, 2004 (gmt 0)

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I agree, Google is making the internet a fea market of their ads. It's becoming saturated and it's value has been tarnished.
10:44 pm on Sept 2, 2004 (gmt 0)

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I think it should have been limited to two a page AND only to larger users and on a by-site basis....back to my AdSense Gold idea I suppose.

I think unleashing this in this way on every AdSense site is going to drive the quality through the floor.

11:58 pm on Sept 2, 2004 (gmt 0)

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I don't know if its related, but I am seeing the ECPM down substantially for the first two days of this month.
12:01 am on Sept 3, 2004 (gmt 0)

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I'm willing to sit this out before jumping to conclusions, but I think it would have been a good idea for Google to have held out the prospect of two adpanel placements as a privilege for those publishers most favoured by advertisers.

Then, if publishers reached a pre-defined publishing standard (in terms of qualified clickthrus, quality content etc.) they could be invited to have two placements rather than just the one.

Unfortunately the proverbial cat is somewhat out of the bag now.

I'm currently experimenting with one adpanel and a second collapsible adpanel, but I'm keeping an eye on my bottom line. If it hasn't gone up significantly six weeks from now I'm going back to a single adpanel.

12:20 am on Sept 3, 2004 (gmt 0)

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I'm going to be very cautious about this. I think I've added a second ad on perhaps 5 pages total. I put the second ads on very long pages that really could benefit from another ad. I don't expect anything other than good to come of the second ad on these types of pages.

But to put two or three ads on each page? I don't think that would work for my sites.

12:35 am on Sept 3, 2004 (gmt 0)

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have to be patient on this one. I will wait the whole month and then look through my stats and see what has happened.

No point looking at this on a day to day basis as there are hundreds of other variables at play.

12:36 am on Sept 3, 2004 (gmt 0)

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I placed a second ad on my pages and my CPM plummetted. I'll leave it there for a day...maybe two to be sure and then it's gone if this trend continues. I am not all that concerned about CPM compared to earnings. That's what's really hurting right now.

Atomic

1:20 am on Sept 3, 2004 (gmt 0)

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it should also be considered that the addition of the code will cause the page to load slower as the ads are pulled from Google's servers.

Why? It's a relatively easy thing to overcome.

Place all third-party ads/images/etc just above the </body> tag & place it in the desired spot it with CSS positioning.

Go that route & your page will be displayed in it's entirety before the ads are even called for.
If the ads are slow in showing up, it only slows down the displaying of the ads themselves, instead of your entire page.

A minor point in the thread, but felt it was worth mentioning.

1:50 am on Sept 3, 2004 (gmt 0)

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I have seen EPC cut in half for the first two days of the month as well.

I cannot express how frustrated I am with this shoddy company anymore. Please Microsoft resuce us. Googles days are numbered.