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There really is not much to know. All you can do is stick the stuff on your site and see how well it does. Set up channels and that will help the most. I put channels on pages that get the most traffic. You can have up to 50 channels. It takes them 2 days to post channel stats. You can also put channels on sections of your site. If you have several subject make a channel for each subject. CPM is worthless. The only stat you need to look at is Impressions and how much you make. They don't show the most important stat but you can come up with that yourself. That is EPC. If you have 100 clicks and you make $25 you are making $0.25 a click.
There is no way to know how G figures things. You can make $0.03 one day and $0.25 the next. I have seen as much as $9 a click on one channel. I know people that are lucky to get $0.10 a click and some people get $1 a click avg every day consistently. There is no formula it is different for every body and every subject that you publish. 2 people can have the same subject and same number of page views and make totally different incomes.
CTR is a good number to look at. It tells you how well your sites or channel converts. CTR along with channels is the most powerful stat outside of earnings.
It depends on what kind of site you have
- What kind of visitors do you have
- Where you put your ad
- Is your site so good people don't want to leave
- Is your site so bad that clicking on an ad is the fastest way out of there
- Does your site whip people into a buying frenzy and clicking on the AS link is there only release
This way, you are able to see how well the blue widget pages are doing in comparison to the green widget pages. It can be very helpful. You might also experiment with placement of ads—use one channel and have all the ads on the bottom of the page (for instance), and use another channel where all the ads are on the top. Interesting . . .
can you make revenue off of channeling? Also, you don't make money off of impressions right? if not, then what is the purpose of impressions besides knowing how many page views? also, adsense search, do you only make money when a search is made and someone clicks on the paid ad's at the top of the page?
Not to sound snide - but this *is* covered in Google's extensive FAQs and TOS - in fact I strongly urge you to read their Terms & Conditions in painstaking detail so that your next post isn't - "hey I got kicked out - how was I supposed to know that XYZ was against the rules".
"channeling" is not a verb that applies to adsense. If you have more than one site - you could activate a separate channel for each domain, that way you could tell that your "fuzzy widget" site was making $X a day through adsense, and that your "Green Gadget" site was making $.xx per day.
This could lead you to develop more content for one or the other site, reconsider ad placement etc.
I have, on one site channel tracking for the home page and another channel for the rest of the site.
You only get paid for clicks made by your visitors. Before you start acting on your "bright idea" - let me mention that Google is very good at figuring out when the owners of sites click on their own adverts - and these "self-clickers" get kicked out quite regularly - so don't do it.
For instance, if your serving 1000 impressions a day through your home page but not getting any clicks then this is a good indicator that something may not be right. Perhaps your banner is in a bad location, perhaps the content on that page is so compelling that they don't even notice the banner at the top, etc.
Whenever you do any type of marketing or stats tracking you have to know your overall figures to compare against those that acted.
If you were to do a mass mailing and you received 10 sales from the mass mailing you don't know if this is a good return or a dismal one until you know how many mailings you sent out to begin with.