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Norton Internet Security and Adsense

What to do about the ad blocking?

         

Mauricio

11:29 am on Aug 27, 2004 (gmt 0)



Hello.

Yesterday I received an email from a customer asking for the strange virus alert that appears on his screen everytime he vsits my site.

I explained him that is the anti-advertising feature of Norton Antivirus (against the Adsense cookies).

As my site is totally advertising supported, I think is dishonest browse the site while you block the adverts.

¿There's a way to catch users with these ad blockers? I'd like redirect them to a H1'ed page with only one paragraph: "This site is supported by advertising: be honest."

P.S. (I think there is some previous posts about this but I can't find them).

1milehgh80210

8:06 am on Sep 2, 2004 (gmt 0)

10+ Year Member



"I think I would want a refund."

nah, people would just have to pony up for the newest version.
like spam blockers, spyware blockers, etc. )

amznVibe

2:57 pm on Sep 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Y'all are attacking the wrong problem.
The problem is not NIS, there are dozens of products that can do what it does.

The problem is that Google should not be using frames and javascript in this day and age.

I mean they are TEXT ads. That makes the data incredibly small and easy to serve.

They should be allowing PHP/ASP/SSI includes so they cannot be blocked based on the serving address. The data would become part of your page.

Sure it would cost you slightly more cpu power and time to render the page but that's the price to pay to make adsense profit.

(now that being said there are ways to still filter out included ads but it's incredibly harder - for example there is a way with mozilla/firefox to block the embeded ad's on Google's own search results, but it takes alot of setup)

tombola

8:43 pm on Sep 4, 2004 (gmt 0)

10+ Year Member



The problem is not NIS, there are dozens of products that can do what it does.

The problem is that Google should not be using frames and javascript in this day and age.

amznVibe, you hit the nail on the head!

contentsiteguy

8:51 pm on Sep 4, 2004 (gmt 0)

10+ Year Member



amznVibe, you hit the nail on the head!

Not really. The success of Google Adsense is largely associated with its ease of use. Everyone can't do SSI,PHP, and all that technical stuff but almost anyone can add a few lines of javascript code to their pages.

tombola

9:15 pm on Sep 4, 2004 (gmt 0)

10+ Year Member



Everyone can't do SSI,PHP, and all that technical stuff but almost anyone can add a few lines of javascript code to their pages.

Are we talking about Webmasters?...

yosemite

10:19 pm on Sep 4, 2004 (gmt 0)

10+ Year Member



Are we talking about Webmasters?...

How difficult would this be anyway?

I have been creating web sites for 6 years. I am not an expert in any sort of coding language. Basic HTML, that's it.

However, I do have some good (and somewhat large) "content" sites. I'll never be a member of the FedEx Club, but so far I'm doing okay on a modest scale. I think there are a lot of "webmasters" like me. Basic web creation skills only, but with good content. Good content is what Adword advertisers want. If this whole php code thing would be too scary or difficult for us to handle, (and obviously I have no clue because it's all over my head) then that would mean there would be a lot less content publishers for Adsense.

jdancing

11:19 pm on Sep 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Straight html text link ads with a nice short description below may be the short term answer may be the answer.

Targeted advertisers approach me all the time with these type of arrangements but I am sure that would violate Google's no compete clause and I would get banned for selling text links.

The working model is quickly moving away from advertising to memberships, and product and service sales. Exciting times and opportunities for us all who recognize this an be the ultimate winners.

Powdork

5:44 am on Sep 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



While the redirect bluepixel gave me works against some adblockers, those with NIS are saying they are still blocking ads without being redirected.
Anyone else experience this?

morpheus83

6:59 am on Sep 7, 2004 (gmt 0)

10+ Year Member Top Contributors Of The Month



Just installed a trial version of NIS 2004. It very cleverly disables the adsense as well as other ads. If there is 300 x 250 adsense box it is removed in such a way that the user cannot come to know if there was an ad there. However it does not disable text ads of marketbanker though it uses javascript!

fdmaster

12:55 pm on Sep 24, 2004 (gmt 0)

10+ Year Member



Simply enough. Once annoyed with adblocking google will provide XML feed with ads to publishers and let them to build ads in page without any iframes. More trouble for google managing froud and crawlers but still possible and cuts adblockers out.

darkmage

2:29 pm on Sep 24, 2004 (gmt 0)

10+ Year Member



Here's my view. BTW I use NIS and used its precursor AtGuard.

I find it staggering that Webmasters in this forum are pointing the finger at users and software vendors for blocking the ads. I'm sorry, but screw that. Here's why. When I visit a site, say via a search engine, I don't agree that they can shove all kinds of ads at me just because I followed a link. There's no warning, no agreement I make - I don't know if a site will have ads before I arrive, so I get no choice. With an ad blocker, I do get a choice. If your site is good, I'll allow the ads and even click some. I always allow Adsense (manually configured it) because they are contextual, but don't flash, pop up, use tracking cookies or offer trick ads like 'Your are the 1 millionth visitor to this site' or 'You have spyware on your computer'.

As for NIS turning on ad blocking by default - big deal. It's a listed feature of the product. It's on the box, on the Norton site, it's everywhere in the material. When I buy any program, I expect the features to be on from the start. Those who say the ad blocking shouldn't be on are looking at their own interests rather than those of the user who buys it.

Powdork

2:36 pm on Sep 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Those who say the ad blocking shouldn't be on are looking at their own interests rather than those of the user who buys it.
Who else besides me will look out for my interests? Why should I care about how happy someone else is with their purchase of an adblocker.

With an ad blocker, I do get a choice.
On my site your choice is to disable it, hit your back button, or close your browser.:)

buckworks

2:38 pm on Sep 24, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Are you aware that Norton's habit of removing certain kinds of text links can seriously distort the CONTENT you came to see?

Are you comfortable with censorship and vandalism in other contexts?

darkmage

2:46 pm on Sep 24, 2004 (gmt 0)

10+ Year Member



Hi Powdork

Nothing wrong with looking after your interests! It was more the fact that people were trying to justify that the ad feature should be off because it was somehow in the end user's best interest, which it's not.

BTW I do hit the back button as you suggest (it is very rare) and most times that will take me back to the Google search results where I go to the next result down. If the next result have only Adsense - there' no problem. Or sometimes I use Google's cache.

darkmage

2:58 pm on Sep 24, 2004 (gmt 0)

10+ Year Member



Sorry buckworks but it's a gross distortion to infer that blocking an ad is vandalism and censorship. I've been using the blocker products since 1998 (as AtGuard) and they work really well. When I ask critics (always Webmasters) to cite the 'numerous' examples of sites screwed up by adblockers, most people come up empty or give a single obscure page. The problems encountered are extremely rare, plus it is obvious when it happens and very easy to recitfy when it does occur. I click one NIS button, the page refreshes and the problem is gone. I click the same button and the ad blocking returns.

You are exaggarating the so called impact on the pages to promote your own interests. But distorting facts won't get you support. In fact it just proves that there isn't a problem.

[edited by: darkmage at 3:12 pm (utc) on Sep. 24, 2004]

hyperkik

3:10 pm on Sep 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've frequently seen Norton block graphics on the basis that their name includes a "trigger" keyword (such as "banner") or because of its dimensions, even where the graphic isn't a link. Similarly, I have seen it strip links to content on the basis of a word in the URL - such as "advertising" - which can make it rather tricky to follow a link to a resource on a subject such as advertising law.

Usually the effects are relatively small - a missing link, an absent graphic, a big white space in the middle of a page (which was probably an ad, but sometimes was content)....

contentsiteguy

3:15 pm on Sep 24, 2004 (gmt 0)

10+ Year Member



Yeah darkmage, but the point is that most people don't know how and don't want to learn how to configure NIS. So they just install it as is and never touch it again. After all, they most likely got it for the antivirus, popup, and spam control features than to prevent being able to click on targeted text ads. If it so happens that Norton decided that all adsense ads are not worth seeing and configure it that way in default mode (like they did), then that's how the overwhelming majority is going to use it.

***In effect, those users are stripped of their choices rather than given more choices they know and understand like the "Back" button or in the case of the Adsense ads, not clicking.... wow what a novel concept!

I'm sorry, but the average consumer is very ignorant (for the lack of a better word) in the use computers, the web, and all the technology that goes into it including how Norton Internet Security works.

darkmage

3:28 pm on Sep 24, 2004 (gmt 0)

10+ Year Member



Hey contentsiteguy

I agree most people won't learn to change the setting. But let's see... if you bought a TV that magically removed all the ads, would you really turn off this feature? I wouldn't! And if it was of the features listed, it should be on.

The consumers aren't being stripped of their choices. What choice are we talking about here? The choice to see ads that on some ad networks have CTRs of 0.1-1%? On average 100-1000 ads are ignored and one is considered relevant to earn a click. 99+% is a compelling number to me. All I am doing is moving that up a notch to 100% and saving the distraction.

buckworks

3:29 pm on Sep 24, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



plus it is obvious when it happens

It is NOT necessarily obvious when text links are removed. Users just see a sentence or paragraph that doesn't quite make sense.

If you think "vandalism" and "censorship" are not appropriate words for this effect, I'm open to suggestions.

Powdork

4:50 pm on Sep 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And if it was of the features listed, it should be on.
Why? If you buy a six pack, should the cashier open them all for you at the counter? (BTW, that analogy makes more sense than the TV ad analogy that keeps appearing.)

The choice to see ads that on some ad networks have CTRs of 0.1-1%?
We're not just talking third party ads. I create all my ads myself and have made sure they aren't standards banner sizes, but if I want to use phpadsNew to rotate them (and for reporting, etc) I have to rename every file and change every reference to every file and DB tables etc. just to be able to have my site show up as designed. Whilst I figure it out, those using adblockers simply won't be allowed access. So much for choice.

willybfriendly

4:58 pm on Sep 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



plus it is obvious when it happens

It is NOT necessarily obvious when text links are removed. Users just see a sentence or paragraph that doesn't quite make sense.

darkmage - NIS plays games with JS beyond simply disabling it. This breaks sites. NIS also arbitrarily blocks images of certain sizes, etc. This breaks sites.

None of this is obvious to the casual visitor.

While you may not want to see ads, I wonder if you really want to visit a broken site. And if you visit a broken site, do you blame your software, or do you see it as a reflection on the site owner?

NIS is a faulty piece of software that alters the work done by others. Because it can turn a perfectly functional site into a broken piece of junk it can directly impact the bottom line of on-line businesses. People spend big dollars to create functional, professional appearing sites in order to create a favorable impression on their visitors. NIS can destroy that.

And, IMHO, that is just not right.

WBF

Leosghost

5:08 pm on Sep 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It would be more honest just to call it an ad blocker...as an AV it's so laughable as to be missrepresentation ( after all it does say "anti virus" on the box )...if we're getting into "if it's written on the box" ..
You really use this?..what you avoid in ads you must more than make up for in trojans,loggers and general registry lurkers of all kinds ...;)

Powdork

7:09 pm on Nov 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have noticed that in the last month and a half /blockedbynorton.html has been getting way more hits than in the past. Is NPF becoming more mainstream or have their been other changes, perhaps to the XP SP2 firewall that we should be concerned about?

zygomar

7:58 pm on Nov 1, 2004 (gmt 0)

10+ Year Member



I just sent an angry message to Symantec as a NAV customer and as a webmaster.

I asked them to provide me a way to block visitors using their feature to access my sites.

I think that if a few of us do the same they will at least think about it for a couple of seconds.

Looks like a fight we already lost before starting it.
So we have to do something.

howiejs

9:59 pm on Nov 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This will only get worse

Visit Thailand

12:06 am on Nov 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



NIS 2005 was released recently, however I see more ads than I did before.

annej

12:31 am on Nov 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>What I feel is it is ok to use pop up killers as pop ups are irritating.<<
More important pop ups bring up a webpage that the visitor has not selected. It's very different from ads on a page.

>>the majority don't realize they are even running it - ad blocking is turned on by default<<
I'm sure this is true and they probably wouldn't know how to change it if they wanted to. Google will just have to find ways to get around the ad blockers. It bugs me that this is even seen as a security issue. Blocking ads like adsense shouldn't be a part of a security system. I know. No use in dreaming about how things 'should' be.

I guess I could live with the fact that some people purposely block ads but what bugs me here is that the anti virus company is deciding for them that ads should be blocked. It's their putting it in as default that is so maddening.

Visit Thailand

1:28 am on Nov 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's their putting it in as default that is so maddening.

But this is just one of the reasons people buy it, they see it as a benefit. I am not arguing whether it is right or wrong but it is a feature of NIS that people seem to like.

yosemite

3:22 am on Nov 2, 2004 (gmt 0)

10+ Year Member



Sooner or later, Google will do something.

If nothing is done, and this trend continues, less of the Internet will be "free." People will complain and bellyache if that happens, won't they? But they'll have nobody to blame but themselves, since they wanted an "ad free" experience. Well, if that's what they want, that's what they'll get—at a price.

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