Summer holidays, Olympics, Hurricanes, and US election

Effects on cpc,ctr, and CPM

[wgonz]

What do you think are the effects of
1. Summer holidays
2. Olympics
3. Hurricanes
4. US election
on our cpc,ctr, and CPM?

[sem4u]

It depends what you site is about. If it falls into one of those categories then you probably have had a lot of visitors and clicks, e.g. 'olympics' is the current #1 searched for term on Wordtracker.

[darkmage]

There is no way you will ever know why these factors go up or down. Even Google wouldn't know the exact factors of a person bidding up or down a word, or what makes a person more likely to click on the ad. And even if there was some way you could be 100% certain, you would then need to quantify factors that can't be quatified:

E.g. I clicked the ad because I was feeling sad and wanted a holiday... or I clicked the ad because I was feeling happy and wanted a holiday. How would you turn this into numbers and how would you exploit it?

Then there is the second part - there is not anything you can do about it. Stop the election? Close your site? Role back the Hurricane - in case you didn't realise it, nobody in the rest world was affected. Pity those that were in its path, but how would this affect a bidder in the UK? It may, but so might local events in the UK. Not to mention, it is not summer in the southern hemisphere.

You see, Google Adsense is a chaotic system - just like the stock market. It is impossible to predict the exact stock price on any given day. Sure you have an idea or a range, but forget about taking it any further than 'Some times Adsense revenue goes up, some times it goes down'.