Advertisers have a duty too.

Poor ads and even worse landing pages.

[Roomy]

Am I alone in having to spend a good amount of my time monitoring the quality of the ads I publish?

My url ban list is fast approching the 200 limit albeit nearly a year after starting to publish adsense. I am finding an increasing number of completely irrelavent ads turning up. The advertisrs are obviously in pursuit of virtually any type of traffic and have chosen keyphrases, that whilst being popular are not in the slightest bit relevant to the landing pages.

This has 2 major impacts on me :-

1. The overall visitor satisfaction for my sites is lowered because in search of something relevant visitors click out to find only irrelavent spam.

2. The adsense conversions are in turn diluted which leads to a continually lowering CPM.

I play my part, abide by the TOS provide good quality content (I run mostly specialist Nautical Sites) only to encounter the cavalier attitude of Adwords advertisers who imagine that all publishers are bending over backwards to see their ads displayed.

I shall continue to weed out the advertising spam until my utl filter is..full. Of course I don't see G increasing the filter size by much, because the balance of power would shift to publishers who could decide to be really choosey in the ads they displayed, by just picking the relevant ones.

[ken_b]

Roomy; I think you may be fighting a losing battle with the url ban thing.

We only have time and energy to fight so many battles. Pick the ones you have a reasonable chance of winning.

That pays better.