Start a brand new site?

or branch a new & different content area off an existing site?

[ownerrim]

Given the possiblity that the sandbox really exists, what's a better way to go if you have a relatively high pr site in one content area and want to start doing content in a separate area altogether---->start a new site or branch the new content off the existing one?

[Mauricio]

Opening a new site will give you more targetted ads and a lot of work too.

Let's supose that you have a big site about movie reviews with forum, classifieds, internal serach and so on:
- if you open a new branch and ther's no enough ads inventory or the ads aren't competitive (hig bid/CTR) for the new topic, your new branch will show ads for classified sites, forums...
- if you make a totally new site with spcialized content you will have ads only about your topic, altough the CPC could be a little/ lower

What would I do? Open a new folder on my site and let Adsense to select the better ads: I make sites for users, not for advertisers (the income arrives in the long term, I know, but arrives "strongly")

[percentages]

>Given the possibility that the sandbox really exists

It doesn't....therefore anything past that point is actually pointless!

If I was an unscrupulous SEO I might want to tell everyone that a "sandbox" concept existed.....but wait.....I am an unscrupulous SEO and I don't want to spread this malicious rumor, simply because it is plainly ridiculous!

There is no "Sandbox", those that claim otherwise either don't know which way is up or are trying to discourage competition.

I like competition....bring it on! You have every chance, accusing Google or Yahoo of "sandboxing" is simply trying to discourage you IMHO!

[ownerrim]

yeah, i'm really doubtful on the existence of the sandbox. for one thing, it implies too much involvement on the part of google, which is mainly automated and run by algorithmns. And it doesn't make sense to slow down internet growth. For what reason? Sites live or die based on how well they appeal to users.

But I was really wondering, from the standpoint of brand-concept if it would be better to start a new site. It would be harder. You wouldn't be able to transer as much PR, but it would have it's own name and it's own separate identity,. And with a separate domain, it would be easier for a user to remember and get back to, rather than as a section of a website (that mainly deals with other topics anyway)

Opinions?