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Adsense Success Story

     
7:26 pm on Jul 27, 2004 (gmt 0)

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Now that Adsense is maturing a bit and has been available for almost a year, I'm curious to know if anyone has been able to show steady growth and grow there Adsense revenue?

There's no doubt Adsense has been a God send for a lot of us as it is new found revenue never before realized, but now that we all have experience with it, has anyone been able to grow there revenues through either new sites and has it incentized many to build new websites?

7:39 pm on July 27, 2004 (gmt 0)

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Yobo,

My CPC has been dropping steadily, but seems to have reached the rock bottom or appears to be. All the growth on Adsense revenue is contributed by blending in ads into content to boost CTR and by promoting specific 'channels' that yield high CPC.

So, if the CPC keeps dropping, there isn't a hell lot of things I can do to maintain growth.

8:02 pm on July 27, 2004 (gmt 0)

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In comparing my AdSense numbers for July, 2004 to July, 2003, I see a 15% drop in effective CPM but overall growth in revenues. That's despite the introduction of "smart pricing" discounts for advertisers in April, 2004.
8:41 pm on July 27, 2004 (gmt 0)

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The money is weak. AdSense is barely hanging on as the the third most profitable thing I do online.
8:43 pm on July 27, 2004 (gmt 0)

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It is fun to look back a year ago (July 2003, our first full month) to what we have reached with Adsense:

- 27% decrease in EPC
- 100% increase in CPC
- 47% increase in EPM
- and a huge 1195% increase in revenues

The only word I can use in describing the revenue potential of Adsense is "phenomenal." We've been with a number of banner ad agencies for years, but we never saw this kind of growth in revenues despite the increase in our traffic and pages. My partner, who was initially skeptical in putting Adsense on our pages, now thanks the lucky stars that we stumbled on this opportunity.

9:16 pm on July 27, 2004 (gmt 0)

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For me, AdSense has been a much better source of revenue for my sites than DoubleClick was. Looking at it in that way, AdSense is great. Now, it was much better in January-March than it has been since. But still, it remains a better source than the other options I've tried.
10:22 pm on July 27, 2004 (gmt 0)

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This year has been quite a ride for me. As a mother of two working from home as an SEO, GoogleAdsense has been a great addition to my income.

Since I can't tell you how much I made, I'll tell you what I was able to do with it. Before the latest pricing structures I was able to pay 4 months worth of bills in October, pay off everything on my credit in November, purchase a new car with cash in December and make a partial payment on my 12k bill to the IRS in January.

Since the latest price structure, I haven't made a quarter of what I was making, so I kept building. When I lost my full time work from home job 4 weeks ago I was able to pay up my bills through October so I don't necessarily have to pull my hair out finding a job.

I don't intend to necessarily live off Adsense, but it does make a great addition to existing income.

SEOGrrl

2:10 pm on July 28, 2004 (gmt 0)

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I don't see anyone showing a steady increase.

Awesome story seogrrl :-).

For me, it has been up and down, but quite positive. Making far more than anything else I've tried on many pages.

My biggest negative issue is the environment of fear they have created by keeping up to two months of earnings when knocking people off, even if the site did nothing wrong. If not for this fear, I would put far more effort into my AdSense sites and I feel confident I would have steady growth.

MQ

2:23 pm on July 28, 2004 (gmt 0)

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I've experienced a slow but steady increase in monthly revenue, with the clickthrough rate increasing at a rate that slightly more than makes up for falling CPC.

I've also managed to achieve a much more significant expansion of revenue by adding additional site content. I don't think you can expect much of a revenue increase if you choose to sit on your hands and wait for it to happen.

2:27 pm on July 28, 2004 (gmt 0)

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I make at least 40% more every month for the last 4 months. Sometimes more. We are on target to be making 7 figures a year by December.
5:07 pm on July 28, 2004 (gmt 0)

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Impressive Ogle! - What area are you working in?

W.

7:51 pm on July 28, 2004 (gmt 0)

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7 figures? Wow...
Congratulations.
7:57 pm on July 28, 2004 (gmt 0)

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Adsense has been one of the best things I ever got into. I also make a substantial part time income now. When I first started out, I made little, but now make enough to pay my bills and even have a bit of money to go to the bar. I don't have to work to live, but I find that if I work AND make this part time income, I'm putting away money for my future; for my college education.

Did I mention I'm 19 years old and already operating a profitable part time business? I owe this all to Adsense.

8:12 pm on July 28, 2004 (gmt 0)

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What area are you working in?

All of them.

8:16 pm on July 28, 2004 (gmt 0)

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Good Figure ogletree , i will not be surprised if you said its from AM , but for adsense its quite impressive . Congrats and Best of Luck!
8:22 pm on July 28, 2004 (gmt 0)

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I wish I could share a similar story.

My adsense revenue dropped well over 10x what it was making at one point in time, while the websites the ads ran on almost doubled users/page views.

Needless to say, he revenue dropped so much adsense no longer made any sense and I removed it completely from the sites.

I was in Adsense since it was first released until last month.

8:32 pm on July 28, 2004 (gmt 0)

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Good Figure ogletree , i will not be surprised if you said its from AM , but for adsense its quite impressive . Congrats and Best of Luck!

Whats AM? I don't know about any of these!

W.

8:33 pm on July 28, 2004 (gmt 0)

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AM = affiliate marketing
8:55 pm on July 28, 2004 (gmt 0)

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Started website in 2000, started adsense in Feb. Seems revenue is somewhat completely under my control. I write more pages (how to's), get more visitors, more clicks and revenues. Revenue increases of about 30% each month.. soon to be 20% of regular-job income. Regular job is dependent on website too, therefore I have more work than I can possibly do. Wanna buy a business?
9:05 pm on July 28, 2004 (gmt 0)

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AS is about half my income. It would still be 7 figures with just AS but it may be March for Just AS. That kind of money is possible if your only goal is to get AS money. You don't even need that much traffic. Our traffic is very targeted. If a person gets to our pages they were looking for what is on that page for sure. We have very high CTR's. I have not had a single digit CTR for a long time.

By the way got my AS check today.

9:13 pm on July 28, 2004 (gmt 0)

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I don't see anyone showing a steady increase.

We are, and have been for the last 7 months.

AdSense offers good potential. AM is more profitable, but for certain sites AdSense just sits nicely on the page and performs well.

TJ

9:16 pm on July 28, 2004 (gmt 0)

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>> AS is about half my income

Thats possible ,known some guys making that much in AS ...

Never heard >1 Mil/yr mom and pop AS guy , when there were a lot of guys like that in AM!

11:56 pm on July 28, 2004 (gmt 0)

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I'll do 7 figures with adsense next year easy as well.
12:08 am on July 29, 2004 (gmt 0)

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Are we including the decimal places.... (lol)

I too have had a steady increase in revenue.... I just keep building, building and building... I should be getting fedex cheques soon....

12:19 am on July 29, 2004 (gmt 0)

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To get 7 figures a year, you need about 30,000 page impressions a day with EPC of $1.00 and CTR of 10%. It's easy. I just figured it out. Now you do it and let me know the result next year.
1:27 am on July 29, 2004 (gmt 0)

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I just passed 400,000 impressions a day last week?
2:23 am on July 29, 2004 (gmt 0)

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FromRocky you don't need that many impressions if the other 2 numbers are much higher. I think I only have about 10K impressions. If you do your site right and go after the right terms. I have one page in AS that would shock you. It did me.
3:29 am on July 29, 2004 (gmt 0)

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i've been thinking about focussing more time on AS rather than AM. I'm an AM guy for sure, but i've heard wonder stories about AS as well.

One question - if you're making almost 7 figures off AS, couldn't you make double that doing AM with that many high-profit niche targetted traffic?

it just doesn't make a lot of sense to me?

If you get $5 EPC, or $100 per sale....which way could u make more money?

I guess doing both is the way to go...have some sites focus on AS, some on AM, and some for both.

4:00 am on July 29, 2004 (gmt 0)

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Interesting.

Markus will do 7 figures with 400,000 impressions a day, while ogletree is going to do 7 figures with around 10,000 impressions a day.That shows how silly it is to ask other people what kind of EPC they get, at least. It also shows different ways of doing things.

Also, if ogletree is doing 10,000 impressions a day, with a 10% CTR, that is 1,000 clicks per day. To break 7 figures ~$2.8 per click would be needed. Probably a bit less since he mentioned he hasn't been in single digit CTR for a while.

4:15 am on July 29, 2004 (gmt 0)

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Pretty obvious one has to use agressive SE techniques for getting those high CPC eyeballs ...If someone is making 7 fig in AS what are the odds that Google may do a manual check on the domains?
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