Forum Moderators: martinibuster
[news.com.com...]
Thanks!
Reads more like and ad for Google than an article to me, someone should tell the Webmaster quoted that he seriously broke the AdSense terms and conditions by saying how much money he made.
Since Google is using the guy's site as a "case study," there's a better than even chance that (a) he has their permission to discuss numbers, and (b) the story was written with the encouragement and support of Google's PR people.
His sites get on average 190 clicks a day.
His sites get on average 5,759 impressions
A thirty-one day month such as July brought him 178,529 impressions
His effective CPM is $13.21
Very nice if you ask me, I might need to learn about wireless :D
It might be a small amount of money for someone to live on, but where else do you see that kind of CPM
Such figures should always be taken with a pinch of salt especially when they are non verifiable.
The last fish I caught was.....
Hey, I'm really not trying to take anything away from the guy and his achievements, but I'd have thought they'd do better showing how the "big little guys" can make $ i.e. how the sites that fit into the "less than 20 million monthly pageviews, but still a LOT" category will fare.
For the owner of a site with e.g. 3-10 million monthly pageviews, the example of somebody doing 1-5% of that number isn't going to be very useful or relevant.
But why do his Adsense tower ads not have the new related search suggestions?
Statement by Susan Wojcicki, Google's director of product management (AdSense)
But why do his Adsense tower ads not have the new related search suggestions?
They do on all but one of the pages I looked at. I've noticed on my own sites that, occasionally the "related searches" don't show up.
That's the part that I don't get... why is Google using a site with just 5,700 daily impressions as a case study?
Regarding 5,700 impressions, I only wish I had that many and could pull in the kind of money that he is pulling in. I get paid fair money for my work, but that would be the greatest part time job that is not a job ever :)
That's the part that I don't get... why is Google using a site with just 5,700 daily impressions as a case study?
It could be as simple as the guy's knowing someone at Google who said: "Hey, we'd like to beta-test a new advertising program on your site." Remember, this case study is about a content site that was running the ads before the AdSense program was publicly launched.
In July, Hoskins said, his AdWords generated approximately 160 to 220 click-throughs per day--or between 2.6 percent and 4.1 percent of those who saw the ads. In return, AdSense generated $2,359 in revenue for the month.
but the date of the article is 8/6/03
Yes, but the "case study" was written before AdSense made its public debut. The guy's site might not be the best case study that Google could find if it were looking for one today, but it may have been one of the best case studies from the beta program.
I serve more than their impressions and get 1.2% ~ 1.5% CTR, max 60 clicks in a day. It must be a very "loyal" user base.
Hmmm... can sites earn commission on more than one click on a Google Adsense ad. per user? Just wondering, because if the anti-fraud mechanism only allows one click-through, say every 24 hours, then subsequent clicks won't generate any commission. Therefore sites showing Adsense on hundreds of pages are at a relative disadvantage.
